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News · Enterprise Software & IT

Zorcha gains attention after viral team call clip

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Zorcha logo
Date
Company
Zorcha
What it does
Instagram DM automation tool
Kind
News
Sector
Enterprise Software & IT

What they do

Zorcha provides a free tool that automates Instagram direct messages for creators and brands to improve their engagement and customer interaction workflows

What happened

The company recently gained public attention after a viral video showed co-founder Archit Mehrotra being interrupted by his mother during a team call

Why it matters

The platform currently supports over 60,000 users and processes 100 million automated messages every month to help manage social media interactions

The details

  • Zorcha is an automation tool designed to manage Instagram direct messages for creators and brands.
  • The platform recently gained viral attention after a team call clip featured co-founder Archit Mehrotra.
  • In the video, the co-founder was interrupted by his mother while he was unmuted during a meeting.
  • The tool allows users to auto-respond to comments via direct messages and send links to followers.
  • It also includes features for data collection forms and AI-powered responses to frequently asked questions.
  • Users can set up the system by selecting a post, defining keywords, and automating the response process.

The bigger picture

  • The company aims to solve common industry problems like high prices and complicated user interfaces.
  • It also addresses the lack of analytics tools available for creators managing their social media presence.
  • The platform is positioned as a free solution for unlimited Instagram DM automation.

About the business

  • Zorcha provides a suite of tools for Instagram marketing and audience engagement.
  • The service is used by over 60,000 creators and brands globally.
  • The platform processes approximately 100 million messages every month.
  • Core features include automated comment replies and AI-driven FAQ management.
  • The company maintains an active presence on platforms like Instagram, YouTube, and Facebook.

Founders

  • Archit Mehrotra, Co-founder

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