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Funding · Commerce & Consumer Brands

Nikita Dutta invests in Zinara

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Date
Company
Zinara
What it does
Lab-grown diamond jewellery brand
Kind
Funding
Amount
Undisclosed
Sector
Commerce & Consumer Brands

What they do

Zinara makes lab-grown diamond jewellery with modern designs

What happened

Bollywood actor Nikita Dutta joins as a strategic investor

Why it matters

The lab-grown diamond market could grow 50 times in volume

The details

  • Bollywood actor Nikita Dutta has joined Zinara as a strategic investor.
  • This is Dutta's first investment in the consumer brand space.
  • She spent six months engaging with founders before choosing Zinara.
  • Zinara plans to accelerate expansion and scale aggressively with the festive season approaching.
  • The company has seen revenue growth over the past two quarters.

The bigger picture

  • Union Home Minister Amit Shah said the lab-grown diamond market could become nearly 50 times the current diamond market in volume.
  • The Centre approved a ₹242.96 crore five-year research project at IIT Madras for indigenous LGD machinery and seeds in 2023.
  • India's polished LGD exports fell 10.55% annually to $1.13 billion in FY26.

About the business

  • Zinara is a lab-grown diamond jewellery brand focusing on modern design, craftsmanship, and accessibility.
  • It sells rings, earrings, pendants/necklaces, and bracelets in 18KT gold vermeil on 925 sterling silver.
  • Its diamonds are SGL certified, conflict-free, and have the same physical, chemical, and optical properties as mined diamonds.
  • Zinara offers a lifetime buyback & exchange and insured free shipping.

What happens next

  • Zinara plans to accelerate expansion and scale aggressively with the festive season approaching.

The deal

Type
strategic investment

Investors

  • Nikita Dutta (lead) — Bollywood actor and Adidas brand ambassador.

Founders

  • Harshit Abrol, co-founder & CEO
  • Nikita Dutta, strategic investor

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