Funding · Commerce & Consumer Brands
Nikita Dutta invests in Zinara
By Startup Enthusiast ·
- Date
- Company
- Zinara
- What it does
- Lab-grown diamond jewellery brand
- Kind
- Funding
- Amount
- Undisclosed
What they do
Zinara makes lab-grown diamond jewellery with modern designs
What happened
Bollywood actor Nikita Dutta joins as a strategic investor
Why it matters
The lab-grown diamond market could grow 50 times in volume
The details
- Bollywood actor Nikita Dutta has joined Zinara as a strategic investor.
- This is Dutta's first investment in the consumer brand space.
- She spent six months engaging with founders before choosing Zinara.
- Zinara plans to accelerate expansion and scale aggressively with the festive season approaching.
- The company has seen revenue growth over the past two quarters.
The bigger picture
- Union Home Minister Amit Shah said the lab-grown diamond market could become nearly 50 times the current diamond market in volume.
- The Centre approved a ₹242.96 crore five-year research project at IIT Madras for indigenous LGD machinery and seeds in 2023.
- India's polished LGD exports fell 10.55% annually to $1.13 billion in FY26.
About the business
- Zinara is a lab-grown diamond jewellery brand focusing on modern design, craftsmanship, and accessibility.
- It sells rings, earrings, pendants/necklaces, and bracelets in 18KT gold vermeil on 925 sterling silver.
- Its diamonds are SGL certified, conflict-free, and have the same physical, chemical, and optical properties as mined diamonds.
- Zinara offers a lifetime buyback & exchange and insured free shipping.
What happens next
- Zinara plans to accelerate expansion and scale aggressively with the festive season approaching.
The deal
- Type
- strategic investment
Investors
- Nikita Dutta (lead) — Bollywood actor and Adidas brand ambassador.
Founders
- Harshit Abrol, co-founder & CEO
- Nikita Dutta, strategic investor
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