News · Mobility & Logistics

Zelio E-Mobility builds affordable EV brand for small towns

By Startup Enthusiast · 6 February 2026

What they do

Zelio makes low-speed electric scooters capped at 25 kmph, priced between ₹40,000 and ₹55,000

Founded in 2021 by Kunal Arya, the company now operates in over 25 states with 300+ dealers

Its scooters target students, elderly, and rural users who don't need a licence or insurance

Kunal Arya entered the EV space as a dealer in 2019, starting with electric scooters in Hisar.
He was Hisar's top dealer of Yo Bikes before founding Zelio.
In 2021, Arya traveled to China to study components and design limitations.
Zelio E-Mobility was incorporated in 2021 with a focus on quality control.
Zelio targets the low-speed electric two-wheeler segment, capped at 25 kmph.
Its scooters don't require a licence, registration, or insurance.
Zelio expanded from Haryana to seven states in its first year, 18 states by 2023, and now over 25 states.
The company has a dealer network of over 300 partners with low churn.

India's EV market is $2.13 billion, growing at 29.09% annually.
The two-wheeler EV market is $1.6 billion, growing at 28.34% annually.
Zelio's low-speed scooters cost less than half of most high-speed electric scooters.
In 2023, Zelio doubled warranty on key components to two years, unusual in the low-speed segment.

Zelio makes low-speed electric scooters capped at 25 kmph.
Scooters are priced between ₹40,000 and ₹55,000.
Customers include students, elderly users, women, and households in Tier II/III cities and rural areas.
Zelio offers more than a dozen models tailored to different age groups.
By 2023, 20-30% of components were locally sourced, aiming for 70-80% in three years.
The company has a six-acre manufacturing facility in Hisar with annual capacity of 72,000 units.
Zelio is building a separate facility for its three-wheeler business under the 'Tanga' brand.

Zelio plans additional manufacturing units in Odisha and other regions to reduce logistics costs.
It aims to increase local sourcing to 70-80% over the next three years.