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Funding · Commerce & Consumer Brands

Chini Kum raises ₹1 crore in pre-seed round

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Date
Company
Chini Kum
What it does
Zero-sugar low-calorie beverages
Kind
Funding
Amount
₹1 crore
Stage
pre-seed
Based in
New Delhi
Sector
Commerce & Consumer Brands

What they do

Chini Kum makes zero-sugar, low-calorie drinks with stevia and monk fruit

What happened

It raised ₹1 crore pre-seed from angel investors including Shobhit Gupta and Varun Sachdeva

Why it matters

The funds will go toward product innovation and distribution expansion into Tier I cities

The details

  • Chini Kum raised ₹1 crore in a pre-seed funding round.
  • The round included angel investors and founder capital.
  • Investors include Shobhit Gupta, promoter at One8 Commune Restaurants.
  • Investor Varun Sachdeva is head of e-commerce at boAt.
  • Investor Eiti Singhal is from Eiti Ventures.
  • The company will use the funds for product innovation and new flavours.
  • It will also expand distribution into Tier I markets and strengthen quick commerce sales.

The bigger picture

  • Chini Kum positions itself as a direct rival to traditional high-calorie sodas.
  • The beverage market is seeing rising demand for healthier, low-calorie alternatives.
  • Quick commerce platforms like Swiggy Instamart are key launch channels for new brands.

About the business

  • Chini Kum makes zero-sugar, low-calorie beverages.
  • It uses stevia and monk fruit extract as sweeteners.
  • The drinks contain prebiotic fibre as a functional ingredient.
  • Each 100 ml has about 7 calories.
  • Available flavours are lemon and mango.
  • It offers both carbonated and non-carbonated variants.
  • Pack size is 160 ml and priced at ₹30 per pack.
  • The company is based in New Delhi.
  • It sells through its D2C website and exclusively on Swiggy Instamart in select metro cities.

What happens next

  • Chini Kum will invest in product innovation and new flavour development.
  • It plans to expand distribution into Tier I markets.
  • It will strengthen quick commerce and online sales channels.

The deal

Type
pre-seed

Investors

  • Shobhit Gupta (angel) — Promoter at One8 Commune Restaurants
  • Varun Sachdeva (angel) — Head of e-commerce at boAt
  • Eiti Singhal (angel) — Eiti Ventures

Founders

  • Priyank Jain, founder

About Chini Kum

Product
Zero-sugar, low-calorie carbonated and non-carbonated beverages with prebiotic fibre, in lemon and mango flavours.
Customers
Health-conscious consumers in India seeking low-calorie, gut-friendly alternatives to sugary soft drinks.
How it makes money
Direct-to-consumer sales via its website and quick-commerce platforms like Swiggy Instamart.
What sets it apart
Naturally sweetened with stevia and monk fruit, containing about 7 calories per 100 ml and prebiotic fibre for gut health.
Operations
Initially launching in select metro markets, scaling distribution across India, with plans to expand flavour offerings.

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