Funding · Commerce & Consumer Brands
Chini Kum raises ₹1 crore in pre-seed round
By Startup Enthusiast ·
- Date
- Company
- Chini Kum
- What it does
- Zero-sugar low-calorie beverages
- Kind
- Funding
- Amount
- ₹1 crore
- Stage
- pre-seed
- Based in
- New Delhi
What they do
Chini Kum makes zero-sugar, low-calorie drinks with stevia and monk fruit
What happened
It raised ₹1 crore pre-seed from angel investors including Shobhit Gupta and Varun Sachdeva
Why it matters
The funds will go toward product innovation and distribution expansion into Tier I cities
The details
- Chini Kum raised ₹1 crore in a pre-seed funding round.
- The round included angel investors and founder capital.
- Investors include Shobhit Gupta, promoter at One8 Commune Restaurants.
- Investor Varun Sachdeva is head of e-commerce at boAt.
- Investor Eiti Singhal is from Eiti Ventures.
- The company will use the funds for product innovation and new flavours.
- It will also expand distribution into Tier I markets and strengthen quick commerce sales.
The bigger picture
- Chini Kum positions itself as a direct rival to traditional high-calorie sodas.
- The beverage market is seeing rising demand for healthier, low-calorie alternatives.
- Quick commerce platforms like Swiggy Instamart are key launch channels for new brands.
About the business
- Chini Kum makes zero-sugar, low-calorie beverages.
- It uses stevia and monk fruit extract as sweeteners.
- The drinks contain prebiotic fibre as a functional ingredient.
- Each 100 ml has about 7 calories.
- Available flavours are lemon and mango.
- It offers both carbonated and non-carbonated variants.
- Pack size is 160 ml and priced at ₹30 per pack.
- The company is based in New Delhi.
- It sells through its D2C website and exclusively on Swiggy Instamart in select metro cities.
What happens next
- Chini Kum will invest in product innovation and new flavour development.
- It plans to expand distribution into Tier I markets.
- It will strengthen quick commerce and online sales channels.
The deal
- Type
- pre-seed
Investors
- Shobhit Gupta (angel) — Promoter at One8 Commune Restaurants
- Varun Sachdeva (angel) — Head of e-commerce at boAt
- Eiti Singhal (angel) — Eiti Ventures
Founders
- Priyank Jain, founder
About Chini Kum
- Product
- Zero-sugar, low-calorie carbonated and non-carbonated beverages with prebiotic fibre, in lemon and mango flavours.
- Customers
- Health-conscious consumers in India seeking low-calorie, gut-friendly alternatives to sugary soft drinks.
- How it makes money
- Direct-to-consumer sales via its website and quick-commerce platforms like Swiggy Instamart.
- What sets it apart
- Naturally sweetened with stevia and monk fruit, containing about 7 calories per 100 ml and prebiotic fibre for gut health.
- Operations
- Initially launching in select metro markets, scaling distribution across India, with plans to expand flavour offerings.
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