Funding · Commerce & Consumer Brands
Zaydn raises $681,000 seed funding led by IPV
By Startup Enthusiast ·
- Date
- Company
- Zaydn
- What it does
- Homegrown Gen-Z sneaker brand
- Kind
- Funding
- Amount
- $681,000
- Stage
- seed
- Based in
- New Delhi
- Founded
- 2022
What they do
Zaydn is a New Delhi-based footwear startup that designs and manufactures comfortable, mass-premium sneakers for Gen-Z consumers
What happened
The company secured $681,000 in a seed round led by Inflection Point Ventures to scale production and expand its market presence
Why it matters
The brand currently generates over ₹10 crore in annual revenue and sells its products through its website and major online marketplaces
The details
- The sneaker brand Zaydn successfully raised $681,000 in a seed funding round.
- Inflection Point Ventures led the investment round for the startup.
- Additional participants in the round included BeyondSeed and various private angel investors.
- The company plans to use the capital to scale inventory and increase its production capacity.
- Funds will also support performance marketing and growth across D2C (direct-to-consumer) channels and marketplaces like Myntra, Amazon, and Nykaa.
- The startup intends to invest in product development, technology, and team expansion.
The bigger picture
- The Indian sneaker market is projected to reach $4.49 billion by 2030.
- The overall Indian footwear industry is valued at approximately $18 billion.
- Zaydn currently reports monthly sales of roughly ₹1 crore.
- The brand has built a community of over 170,000 followers on Instagram.
About the business
- Zaydn operates as a design-led sneaker brand targeting the Gen-Z demographic.
- The company focuses on providing comfortable footwear at mass-premium price points.
- Key product features include memory foam insoles, dual cushioning, and lightweight TPR soles.
- The brand maintains in-house manufacturing to ensure control over quality and speed to market.
- Products are sold through its own website and major e-commerce platforms like Myntra and Nykaa.
- The company positions itself with the tagline Find Your Fire and features a signature flame logo.
The deal
- Type
- seed
Investors
- Inflection Point Ventures (lead) — A Gurugram-based angel investment platform.
- BeyondSeed (participated)
Founders
- Ankit Dass, Co-Founder & CEO
- Vidushi Chaudhary, Co-Founder & CMO
About Zaydn
- Product
- Premium-looking everyday sneakers with wide toe box and lightweight construction
- Customers
- Gen-Z consumers seeking affordable premium sneaker designs
- How it makes money
- D2C and multi-channel retail through marketplaces
- What sets it apart
- In-house manufacturing capabilities and digital-first presence targeting Indian market
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