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Funding · Commerce & Consumer Brands

Zaydn raises $681,000 seed funding led by IPV

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Date
Company
Zaydn
What it does
Homegrown Gen-Z sneaker brand
Kind
Funding
Amount
$681,000
Stage
seed
Based in
New Delhi
Founded
2022
Sector
Commerce & Consumer Brands

What they do

Zaydn is a New Delhi-based footwear startup that designs and manufactures comfortable, mass-premium sneakers for Gen-Z consumers

What happened

The company secured $681,000 in a seed round led by Inflection Point Ventures to scale production and expand its market presence

Why it matters

The brand currently generates over ₹10 crore in annual revenue and sells its products through its website and major online marketplaces

The details

  • The sneaker brand Zaydn successfully raised $681,000 in a seed funding round.
  • Inflection Point Ventures led the investment round for the startup.
  • Additional participants in the round included BeyondSeed and various private angel investors.
  • The company plans to use the capital to scale inventory and increase its production capacity.
  • Funds will also support performance marketing and growth across D2C (direct-to-consumer) channels and marketplaces like Myntra, Amazon, and Nykaa.
  • The startup intends to invest in product development, technology, and team expansion.

The bigger picture

  • The Indian sneaker market is projected to reach $4.49 billion by 2030.
  • The overall Indian footwear industry is valued at approximately $18 billion.
  • Zaydn currently reports monthly sales of roughly ₹1 crore.
  • The brand has built a community of over 170,000 followers on Instagram.

About the business

  • Zaydn operates as a design-led sneaker brand targeting the Gen-Z demographic.
  • The company focuses on providing comfortable footwear at mass-premium price points.
  • Key product features include memory foam insoles, dual cushioning, and lightweight TPR soles.
  • The brand maintains in-house manufacturing to ensure control over quality and speed to market.
  • Products are sold through its own website and major e-commerce platforms like Myntra and Nykaa.
  • The company positions itself with the tagline Find Your Fire and features a signature flame logo.

The deal

Type
seed

Investors

Founders

  • Ankit Dass, Co-Founder & CEO
  • Vidushi Chaudhary, Co-Founder & CMO

About Zaydn

Product
Premium-looking everyday sneakers with wide toe box and lightweight construction
Customers
Gen-Z consumers seeking affordable premium sneaker designs
How it makes money
D2C and multi-channel retail through marketplaces
What sets it apart
In-house manufacturing capabilities and digital-first presence targeting Indian market

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