Wow! Momo enters Sri Lanka with Softlogic
By Abha Lohia ·
Wow! Momo: revenue, valuation and funding and every story →
PartnershipCommerce & Consumer Brands
- Wow!
- Momo is an Indian quick-service restaurant chain known for momos, with a packaged foods arm exporting to 14 countries
- It will open in Sri Lanka by year-end through Softlogic Corporation as master franchisee, aiming for 20 outlets in two years; the UAE is next, with Dubai,…
What happened
- Wow! Momo will start Sri Lanka operations by the end of the year.
- Softlogic Corporation will be its master franchisee.
- The target is 20 outlets in two years.
Why it matters
- The company wants to learn from Sri Lanka and the UAE before entering the US.
- Its FMCG arm already reaches 14 countries.
The business
- Wow! Momo runs restaurants and sells packaged momos, noodles, cup noodles and kulfi.
In numbers
14Export countries · 2026
What happens next
- UAE entry, then the US
Words to know
- Master franchisee
- A partner holding rights to run and sub-license a brand in a country
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