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Stake sale · Consumer Internet & Media

Adfactors PR and Vikas Khemani invest in WLDD to expand its capabilities

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WLDD logo
Date
Company
WLDD
What it does
content distribution and creator-led marketing
Kind
Stake sale
Stage
growth
Based in
Bengaluru
Founded
2018
Sector
Consumer Internet & Media

What they do

WLDD is a content distribution and creator-led marketing company that helps brands earn and sustain attention through digital culture

What happened

Adfactors PR and Vikas Khemani have acquired a stake in WLDD to support its expansion in technology, creator networks, content platforms, and brand solutions

Why it matters

WLDD has grown rapidly, recording a 55% compound annual growth rate (CAGR) over the past three years and now has over 350 employees

The details

  • WLDD, a content distribution and creator-led marketing company, has secured an investment from Adfactors PR and Vikas Khemani, founder and CIO of Carnelian Asset Management & Advisors.
  • The investment will support WLDD’s expansion in technology, creator networks, content platforms, and brand solutions.
  • WLDD has recorded a 55% compound annual growth rate (CAGR) over the past three years and now has over 350 employees.
  • The company operates from offices in Bengaluru, Mumbai, and Delhi and works with leading brands like Amazon, Coca-Cola, OpenAI, Spotify, Netflix, and more.
  • WLDD’s proprietary platform, Solo, connects brands with creators for campaign execution using AI, technology, and human judgment.
  • WLDD acquired ScoopWhoop, a popular content and lifestyle platform, to enhance its media and content capabilities.
  • The investment aligns with the growing trend of brands shifting to creator-led distribution in the digital economy.

The bigger picture

  • WLDD has positioned itself as a full-stack attention infrastructure company for brands seeking to engage consumers through creator networks, short-form storytelling, and owned media channels.
  • The investment from Adfactors PR and Vikas Khemani is a strategic move to expand WLDD’s capabilities in the attention economy.
  • WLDD’s growth is driven by its ability to help brands earn and sustain attention in fast-moving digital culture.

About the business

  • WLDD helps brands earn and sustain attention through digital culture by connecting them with creators and leveraging AI, technology, and human judgment.
  • The company’s proprietary platform, Solo, enables campaign execution by connecting brands with creators.
  • WLDD has expanded its media and content footprint through the acquisition of ScoopWhoop, a popular content and lifestyle platform.
  • WLDD’s Meme’d platform transforms brand content into highly shareable short-form formats.
  • Crunchy Studios provides production capabilities for branded and digital-first content, while Imagined Studio functions as an end-to-end product and brand design studio.

What happens next

  • WLDD intends to use the capital to deepen its creator marketplace, strengthen technology-enabled campaign execution, scale its media properties, and expand its design and brand-building capabilities.

The deal

Type
acquisition

Investors

  • Adfactors PR (investor) — India’s largest public relations firm.
  • Vikas Khemani (investor) — Founder and CIO of Carnelian Asset Management & Advisors.

Founders

  • Arihant Jain, Co-founder and CEO
  • Madan Bahal, Co-founder and Managing Director, Adfactors PR
  • Nijay N. Nair, Chief Executive Officer, Adfactors PR
  • Vikas Khemani, Founder and CIO, Carnelian Asset Management & Advisors

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