Funding · Agriculture & Food Systems

WayCool raises ₹210 crore led by Lightrock India

By Startup Enthusiast · 13 March 2026

Date: 13 March 2026
Company: WayCool
What it does: Agritech food supply chain platform
Kind: Funding
Amount: ₹210 Cr
Stage: Series C (implied by previous Series B and context, but strictly 'funding' is safer if stage not explicit. However, fact 12 says 'Previous round... January last year'. Fact 1 is current. No explicit stage name for current round in facts. I will leave stage empty or infer from context? Rule: 'Never invent'. Stage is not explicitly stated as Series C. I will leave it empty.
Founded: 2015
Sector: Agriculture & Food Systems

What they do

WayCool connects farmers to consumers using technology for food distribution across India

The startup secured ₹210 crore in funding led by Lightrock India, with share allotment on March 6

This investment comes after significant layoffs and leadership changes at the agritech firm

WayCool raised ₹210 crore in a new funding round.
Lightrock India led the investment for the agritech startup.
The company allotted 3.92 lakh shares to LR India Fund I S.a.r.l., SICAV-RAIF.
Shares were priced at ₹5,347 per share on March 6.
This follows a previous round of ₹38.2 crore led by Trifecta Capital last January.
Founder Karthik Jayaraman did not respond to requests for comment.
Cofounder Sanjay Dasari resigned from his role in December 2024.
The company laid off 270 employees in 2024 across multiple cities.

India's agritech market is projected to grow from $9 billion to $28 billion by 2030.
Investors are backing startups to address outdated agricultural practices.
Profitability remains a major challenge for companies in this sector.
Competitor Arya.Ag recently raised $80.58 million in its Series D round.

WayCool operates as an agritech startup in food production and distribution.
It leverages technology to manage the supply chain from soil to sale.
The platform works with over 85,000 farmers via its Outgrow tool.
Products include fresh produce, staples, and dairy under seven labels.
Consumer brands include Madhuram, KitchenJi, L’exotique, and Freshey’s.
FY25 financials have not been filed yet according to available records.

Product: full-stack agritech platform that connects farmers directly with retailers, food brands, and institutional buyers
Customers: Retailers, food brands, and institutional buyers
How it makes money: A B2B agritech platform that links farmers to buyers and supports sourcing, distribution, and food processing
What sets it apart: Works with more than 85,000 farmers through its Outgrow engagement platform