Funding · Commerce & Consumer Brands

Vaaree raises ₹65 crore in Series A funding

By Startup Enthusiast · 4 August 2026

What they do

Vaaree is a Bengaluru-based curated marketplace for home décor and furnishings

It raised ₹65 crore (~$6.6 million) in Series A led by Hero Enterprise and Cap Alpha Ventures

The funds will expand fulfilment centres and AI-powered VibeCheck platform for personalised discovery

Vaaree raised ₹65 crore in a Series A funding round.
The round was led by Hero Enterprise and Cap Alpha Ventures (formerly Client Associates Alternate Fund).
Existing investors Peak XV's Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures, and Kunal Shah also participated.
The company plans to use the funds to expand its fulfilment and quality verification centres.
It aims to bring inventory closer to customers for faster deliveries.
Vaaree is targeting next-day deliveries across major Indian cities.
It will also invest in its AI-powered VibeCheck platform for personalised product discovery.

Vaaree addresses the large, fragmented home market with a tech-led curated supply chain and AI discovery.
The home décor and furnishings market in India is highly unorganised, and Vaaree aims to bring structure and trust.
The participation of multiple existing investors signals confidence in the company's growth trajectory.

Vaaree is a Bengaluru-based home décor and furnishings marketplace.
It was founded in 2022 by Garima Luthra and Varun Vohra.
The platform offers a curated selection of products, partnering with only about 3 out of every 100 applicants.
It lists over 1.5 lakh curated products across categories like décor, furnishings, bed and bath, kitchen, and lighting.
Vaaree uses an AI-powered VibeCheck platform for personalised product discovery, moodboards, visualisation, and coordinated looks.
The company makes money by taking a commission on each sale from its partner manufacturers and brands.

Hero Enterprise (lead) — Investment arm of the Hero Group, led by Sunil Kant Munjal.
Cap Alpha Ventures (lead) — Formerly Client Associates Alternate Fund, an investment firm.
Peak XV's Surge (existing) — Early-stage accelerator and seed fund by Peak XV Partners (formerly Sequoia Capital India).
PeerCapital (existing) — An early-stage venture capital firm.
All In Capital (existing) — A venture capital fund focused on Indian startups.
Better Capital (existing) — An early-stage investment firm.
OTP Ventures (existing) — A venture capital firm.
Kunal Shah (existing) — Founder of fintech company CRED, an angel investor.

Product: Curated marketplace with 1.5+ lakh home products including decor, furnishings, bedding, kitchen and lighting with AI-powered discovery
Customers: Indian consumers seeking home styling solutions and home furnishing products
How it makes money: Marketplace commission model combining curated product selection with proprietary AI styling technology
What sets it apart: VibeCheck AI platform personalizes recommendations, visualizes rooms, and automates moodboards to help users discover coordinated looks