Analysis · Professional & Local Services

Amrita Sarna on communications as strategic pillar

By Startup Enthusiast · 20 July 2026

What they do

Amrita Sarna is Communications Lead at Unilever International

She says communications has become a strategic pillar, not just a support function

She advises upskilling in AI and digital storytelling while keeping ethical judgment

Amrita Sarna is the Communications Lead at Unilever International.
She started her career through a campus placement at Edelman in 2015.
She believes communications has transformed from a support function to a strategic pillar.
She describes the role as a reputation architect, crisis navigator, culture builder, and trusted advisor.
She says trust is built through authentic human connection, not technology or platforms.
She highlights the Hellmann’s and The Global Food Network partnership addressing hunger among marginalized communities.
She views AI as a catalyst, not a replacement — empathy, judgment, credibility, and trust remain uniquely human.
She advises upskilling in AI, digital storytelling, integrated comms, and data-driven decision-making.

Unilever International is the global arm of Unilever, a consumer goods company.
It markets brands like Hellmann’s across multiple countries.
The company focuses on reaching marginalized communities through partnerships.
Its communications team builds trust and manages reputation worldwide.