Funding · Commerce & Consumer Brands

LNGVTY raises Rs 5 crore seed round led by Rukam Capital

By Startup Enthusiast · 20 July 2026

What they do

LNGVTY is a Mumbai-based direct-to-consumer skincare brand focused on skin longevity science

The company raised Rs 5 crore in a seed round led by Rukam Capital with angel investors

Funds will scale marketing and expand its product range in India's growing skincare market

LNGVTY has raised Rs 5 crore in a seed round of funding.
The investment was led by Rukam Capital, an early-stage consumer-focused fund.
Angel investors also participated in this financing round for the startup.
Founder Nishit Ratthe leads the Mumbai-based company as its founder.
The capital will be used to scale D2C marketing and customer acquisition efforts.
Funds will support product expansion and research and development activities.
The startup plans to build out its founding team using the new capital.

India's skincare market size exceeded $9 billion in 2025.
The market is projected to reach $18.4 billion by 2034.
Consumers are shifting toward evidence-based and clinically validated wellness products.

LNGVTY operates as a direct-to-consumer (D2C) skincare brand.
Its flagship product is the Skin Longevity System 5 protocol.
This system targets five biological pathways for renewal and repair over 75 days.
The brand cites independent third-party testing to validate its product claims.
Current portfolio includes three serums targeting acne, dark spots, and hydration.
The company focuses on skin longevity through science-led formulations.
It aims to capitalize on the trend of premiumized preventive wellness.

Product: Science-backed skincare formulations targeting five biological pathways for skin regeneration and longevity
Customers: Consumers seeking premium, science-backed skincare products focused on long-term skin health
How it makes money: Direct-to-consumer skincare brand with premium positioning and subscription protocols
What sets it apart: Science-backed formulations addressing gap between expensive international brands and inconsistent local alternatives