Analysis · Commerce & Consumer Brands

The Divine Foods reaches 25 crore turnover

By Startup Enthusiast · 20 July 2026

What they do

The Divine Foods sells superfood-based wellness products including golden milk made from Salem turmeric

Founder Kiru Maikkapillai launched the brand in 2019 with an initial investment of five lakhs rupees

The company has generated twenty to twenty-five crore rupees in cumulative turnover over six years

The Divine Foods is a wellness brand founded by Kiru Maikkapillai.
The company launched its first product on Amazon in 2019.
Its flagship product is golden milk made using Salem turmeric.
The brand currently offers approximately 35 SKUs of superfood-based items.
It operates primarily as a D2C (direct-to-consumer) and wellness business.
The founder started the venture with an initial investment of five lakhs rupees.
Over six years, the company has achieved a cumulative turnover of twenty to twenty-five crore rupees.
This turnover equates to more than $25 million USD.

The story highlights the growth trajectory of a bootstrapped Indian startup.
It demonstrates success in the competitive D2C wellness market sector.
The brand leverages specific regional ingredients like Salem turmeric for differentiation.

The company manufactures and sells superfood-based consumer goods.
Key products include golden milk and other wellness-focused items.
It sources key ingredients such as turmeric from Salem.
The business model relies on D2C sales channels alongside Amazon.
The product catalog consists of roughly 35 different stock keeping units.
The target market includes health-conscious consumers seeking natural wellness solutions.
The brand has built a customer base of approximately 3.5 lakh people in India.
Revenue generation is driven by direct sales of these premium wellness products.
The company maintains a focus on high-quality regional agricultural inputs.