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The Quirky Naari featured in Indian Startup Times

What they do

The Quirky Naari is a lifestyle label for modern Indian women

The brand was featured in a story by Indian Startup Times on 28 May 2026

Founder Malvica Saxena started it in Mathura as hand-painted footwear

The Quirky Naari was featured in a story by Indian Startup Times on 28 May 2026.
Founder Malvica Saxena started the brand in Mathura as hand-painted footwear.
The brand is now a lifestyle label for modern Indian women.
It began as a response to societal pressure around marriage and womanhood.
The founder saw a market gap: few Indian brands made expressive, artistic footwear for women.
Product themes include dog moms, travelers, music lovers, boss ladies, coffee lovers, self-love, and ambition.
The name 'quirky' stands for boldness and creativity, 'naari' for Indian identity.

The Quirky Naari started as hand-painted footwear and is now a lifestyle label for modern Indian women.
Its origin was the founder's response to societal pressure around marriage and womanhood.
The brand fills a market gap: few Indian brands made expressive, artistic footwear for women.
Product themes include dog moms, travelers, music lovers, boss ladies, coffee lovers, self-love, and ambition.
Marketing mix includes social media, founder storytelling, user-generated content, lifestyle campaigns, and creator collaborations.
Challenges include finding vendors, inventory, quality, and scaling production from a small city.
The brand continuously invests in product development, logistics, and customer acquisition.
Customer feedback drove expansion into moods, personalities, and aesthetics including office-wear designs.

The brand plans to expand beyond footwear into apparel, accessories, and other lifestyle categories.
It aims to build a global presence via community, creator marketing, marketplaces, exports, and retail.