Google.org commits $15M to The/Nudge for MSMEs
By Abha Lohia ·
- The/Nudge is a Bengaluru-based nonprofit institute that works on livelihoods and helps small businesses grow and reach formal finance
- Google.org has pledged $15 million to build AI tools that help small Indian businesses get credit, find markets and handle compliance
- The programme also plans an open call for ideas and a multilingual voice platform to train youth in smaller towns for small-business jobs
What happened
- Google.org has committed $15 million to The/Nudge.
- The money will fund AI tools for small businesses.
- Tools target credit access, market discovery and compliance.
- An open call will pick promising solutions.
- A voice-led platform will train talent in Tier 3 and 4 towns.
Why it matters
- India has over 90 million small businesses.
- They employ more than 345 million people.
- Many struggle to get formal credit and go digital.
The business
- The/Nudge works on livelihoods and poverty alleviation in India.
Who put in money
- Google.org funder — Philanthropic arm of Google
What happens next
- Open call for proposals to find MSME solutions
Words to know
- MSME
- Micro, small and medium enterprises
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