Milestone · Commerce & Consumer Brands
The Little Farm Co. aims for ₹500 crore revenue
By Startup Enthusiast ·
- Date
- Company
- The Little Farm Co.
- What it does
- Homestyle pickles and condiments
- Kind
- Milestone
What they do
The Little Farm Co. makes clean-label, preservative-free pickles using traditional recipes
What happened
The company plans to reach ₹100 crore in revenue soon and ₹500 crore long-term
Why it matters
It sells on Blinkit, Swiggy Instamart, Zepto, Amazon, and its own website
The details
- The Little Farm Co. was started by Niharika Bhargava and Aditya Bhargava after reviving their grandmother's pickle recipes.
- The first batch made in their home kitchen sold out within an hour at a Delhi farmers' market.
- The company spent over 12 months on shelf-life testing and product refinement.
- It uses cold-pressed mustard oil, no artificial colors, and no excess oil in its products.
- The brand name signals handcrafted products, close-to-source sourcing, and community.
- The founders consider customer feedback calling their garlic pickle 'homemade' as proof of emotional and sensory balance.
The bigger picture
- The company targets ₹100 crore in near-term revenue and ₹500 crore as its long-term vision.
- It sources directly from farmers and works with tribal women in Madhya Pradesh and Uttarakhand.
- Sales channels include Blinkit, Swiggy Instamart, Zepto, Amazon, and its own website.
About the business
- The Little Farm Co. makes clean-label, preservative-free pickles using traditional recipes.
- It uses cold-pressed mustard oil and no artificial colors or excess oil.
- Ingredients are sourced directly from farmers, often with advances.
- Production involves tribal women in Madhya Pradesh and Uttarakhand villages.
- Products are sold on Blinkit, Swiggy Instamart, Zepto, Amazon, and its own website.
- Initially sold at farmers' markets before expanding online.
What happens next
- Become India's most loved homestyle condiments brand.
- Build a ₹500 crore revenue business.
- Reach ₹100 crore in revenue in the near term.
Founders
- Niharika Bhargava, Co-founder
- Aditya Bhargava, Co-founder
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