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Milestone · Commerce & Consumer Brands

The Little Farm Co. aims for ₹500 crore revenue

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Date
Company
The Little Farm Co.
What it does
Homestyle pickles and condiments
Kind
Milestone
Sector
Commerce & Consumer Brands

What they do

The Little Farm Co. makes clean-label, preservative-free pickles using traditional recipes

What happened

The company plans to reach ₹100 crore in revenue soon and ₹500 crore long-term

Why it matters

It sells on Blinkit, Swiggy Instamart, Zepto, Amazon, and its own website

The details

  • The Little Farm Co. was started by Niharika Bhargava and Aditya Bhargava after reviving their grandmother's pickle recipes.
  • The first batch made in their home kitchen sold out within an hour at a Delhi farmers' market.
  • The company spent over 12 months on shelf-life testing and product refinement.
  • It uses cold-pressed mustard oil, no artificial colors, and no excess oil in its products.
  • The brand name signals handcrafted products, close-to-source sourcing, and community.
  • The founders consider customer feedback calling their garlic pickle 'homemade' as proof of emotional and sensory balance.

The bigger picture

  • The company targets ₹100 crore in near-term revenue and ₹500 crore as its long-term vision.
  • It sources directly from farmers and works with tribal women in Madhya Pradesh and Uttarakhand.
  • Sales channels include Blinkit, Swiggy Instamart, Zepto, Amazon, and its own website.

About the business

  • The Little Farm Co. makes clean-label, preservative-free pickles using traditional recipes.
  • It uses cold-pressed mustard oil and no artificial colors or excess oil.
  • Ingredients are sourced directly from farmers, often with advances.
  • Production involves tribal women in Madhya Pradesh and Uttarakhand villages.
  • Products are sold on Blinkit, Swiggy Instamart, Zepto, Amazon, and its own website.
  • Initially sold at farmers' markets before expanding online.

What happens next

  • Become India's most loved homestyle condiments brand.
  • Build a ₹500 crore revenue business.
  • Reach ₹100 crore in revenue in the near term.

Founders

  • Niharika Bhargava, Co-founder
  • Aditya Bhargava, Co-founder

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