Launch · Healthcare & Life Sciences

Redcliffe Labs launches preventive healthcare campaign with Gambhir

What they do

Redcliffe Labs is a diagnostic centre chain offering health checkups and lab tests

It launched the 'Thoda Gambhir Ho Jao' campaign with Gautam Gambhir to promote preventive healthcare and early testing

The campaign runs across OTT, digital, social media, and offline touchpoints in multiple Indian languages

Redcliffe Labs launched a nationwide preventive healthcare campaign called 'Thoda Gambhir Ho Jao'.
The campaign features cricketer Gautam Gambhir as its face.
It focuses on preventive healthcare and early testing for issues like fatigue, stress, sleep problems, and recurring symptoms.
The campaign runs across OTT, digital, social media, influencers, and offline touchpoints.
It is available in Hindi, Marathi, Bengali, and Gujarati.
The campaign film was conceptualised and directed in partnership with Red FM and RED MAX.

The campaign aims to encourage people to take proactive health steps before serious illness develops.
It targets common lifestyle complaints that often go ignored.
Using a celebrity like Gautam Gambhir helps the message reach a wider audience.

Redcliffe Labs is a diagnostic centre chain offering health checkup packages and tests for fever, heart, vitamin, diabetes, thyroid, hormones, lifestyle, cancer, pregnancy, allergy, arthritis, STD, anemia, and antenatal care.
It provides smart reports with colour-coded insights, expert consultation, AI assistance, and personalised diet plans.
Sample collection is done at home by trained experts, with temperature-controlled transport and MD pathologist-verified reports.
It has 80+ self-owned certified labs, 2,000+ collection centres, and 1,500+ trained phlebotomists.
Redcliffe Labs also offers Femcliffe Health Packages (India's first she-centric diagnostic platform), GeneCliffe (DNA insights), and HealthEx (curated genetic tests).