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Launch · Mobility & Logistics

The Car Edits launches new automotive care brand

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Date
Company
The Car Edits
What it does
Automotive care and vehicle trading
Kind
Launch
Based in
Pune
Founded
2012
Sector
Mobility & Logistics

What they do

The Pune-based automotive firm has 12 years of experience in buying, selling, and financing thousands of vehicles

What happened

The company launched a premium car care and maintenance brand named Gloss Commanders to provide integrated vehicle services

Why it matters

The new venture currently operates two outlets in Pune and plans to set up 20 additional locations across India

The details

  • Pune-based The Car Edits has launched a new premium automotive care brand called Gloss Commanders.
  • The brand provides comprehensive solutions for vehicle protection, maintenance, and preserving resale value.
  • Services offered include paint protection films, engine care, RTO-approved modifications, luxury interiors, denting, and painting.
  • The new venture also covers car sanitisation, as well as vehicle buying, selling, finance, and refinancing services.
  • The enterprise presently runs a couple of service centers in Pune while eyeing nationwide growth.
  • Management intends to scale the physical footprint by establishing 20 additional locations nationwide.

The bigger picture

  • The launch builds on 12 years of sector experience handling thousands of vehicles.
  • Market research by the firm showed that paint quality and engine condition strongly influence long-term vehicle resale values.
  • The venture intends to target customers who typically upgrade vehicles within three to five years.

About the business

  • The company operates in the organized automotive care and vehicle trading segment.
  • It offers integrated car services under one roof combining maintenance with buying and selling.
  • Operations target vehicle owners seeking professional upkeep to maintain higher resale inspections standards.

What happens next

  • The company plans to launch 20 additional outlets across India under the Gloss Commanders brand.

The deal

Type
launch

Founders

  • Sanket Sukhtankar, Founder
  • Asmita S Sukhtankar, Managing Director
  • Rutik S More, Co-Director

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