Funding · Healthcare & Life Sciences
SuperLiving raises $2m led by Kae Capital
By Startup Enthusiast ·
- Date
- Company
- SuperLiving
- What it does
- AI preventive lifestyle platform
- Kind
- Funding
- Amount
- $2M
- Stage
- Seed
- Based in
- Bengaluru
- Founded
- 2025
What they do
SuperLiving is an AI-driven platform for nutrition, fitness, and mental wellness
What happened
The company raised $2 million in fresh funding to expand its vernacular content
Why it matters
Over 70% of paying users come from Tier II towns within months
The details
- SuperLiving has raised $2 million in a fresh funding round.
- The investment was led by Kae Capital with participation from others.
- All In Capital also participated in this latest funding round.
- A group of angel investors joined the new funding round.
- This follows a previous raise of Rs 2 crore in September 2025.
- The startup plans to use funds to strengthen its product capabilities.
- It aims to expand vernacular and cultural content across India.
- The company will enhance its AI companion and scale distribution.
The bigger picture
- The previous raise was triggered by a win at an Elevator Pitch event.
- The company targets Tier II and III cities in India.
- Its model focuses on preventive lifestyle changes rather than supplements.
About the business
- SuperLiving operates as an AI-driven preventive lifestyle platform.
- It covers pillars like nutrition, movement, sleep, and stress management.
- The app includes features for pregnancy and mental wellness support.
- Users access bite-sized learning modules and regional language content.
- An AI companion adapts to over 115 lifestyle parameters.
- Courses are priced between Rs 99 and Rs 250.
- The platform avoids selling supplements or extreme wellness regimens.
- It uses gamified tracking and reward mechanisms for engagement.
- The target audience consists of Indian households aged 25–55.
What happens next
- Expand distribution in Tier II and III India.
- Enhance the AI companion capabilities.
- Strengthen product capabilities and content offerings.
The deal
- Type
- Fresh Funding
Investors
- Kae Capital (lead)
- All In Capital (co-lead)
Founders
- Manavdeep Singh Grover, Co-founder
- Gurjot Kaur, Co-founder
About SuperLiving
- Product
- Always-on AI health companion and bite-sized vernacular courses across nutrition, movement, sleep, and stress
- Customers
- Mass-market consumers in Tier 2 and Tier 3 Indian cities seeking daily wellness guidance
- How it makes money
- Mass-adoption digital subscription plans for wellness content and AI guidance
- What sets it apart
- Tracks over 115 lifestyle parameters from user behaviour to continuously refine personalized health recommendations
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