Funding · Commerce & Consumer Brands

Stroom secures shark tank investment from vineeta singh and kunal bahl

By Startup Enthusiast · 2 February 2026

What they do

Stroom makes soft centre-filled protein bars using milk and soy protein blends

The company received ₹1 Cr for 2.5% equity plus advisory equity from the sharks

Post-deal sales jumped 150% with daily bar sales rising to over 5,500 units

Stroom secured a deal on Shark Tank India S5 for ₹1 Cr in exchange for 2.5% equity and 2% advisory equity.
The investment came from Vineeta Singh and Kunal Bahl, who also serve as strategic advisors.
The founders initially asked for ₹1 Cr for 2% equity, implying a ₹50 Cr valuation.
The final deal resulted in a post-deal valuation of ₹40 crore based on the equity stake.
Sales surged significantly after the show with daily bar sales increasing by 150%.
A single day's website orders equalled the total sales from nearly three years before the show.
Quick commerce growth via platforms like Zepto and Swiggy Instamart increased by 9–10x.
A packaging dispute arose regarding 'no refined sugar' claims due to honey content which was resolved.

The Indian protein bars market is projected to reach $189.9M by 2033.
The overall protein snacks market is expected to grow at a 9% CAGR until 2032.
Stroom targets everyday snacking beyond gym-goers focusing on taste and accessibility.

Stroom produces soft centre-filled protein bars and wafers using a milk and soy protein blend.
The company has its own manufacturing unit located in Ahmedabad.
Protein ingredients are sourced from New Zealand.
FY24-25 net sales were reported at ₹2.42 crore.
The brand focuses on making protein snacks accessible and tasty for general consumers.
Operations began in India in 2023 after launching in May 2022.
The product concept was originally conceptualised in Sydney by the founding team.

Vineeta Singh (lead) — Co-investor and strategic advisor known for Sugar Cosmetics.
Kunal Bahl (co-lead) — Co-investor and strategic advisor known for Snapdeal.