Funding · Financial Services

Square Yards raises $35m from Smile Gate Group

By Startup Enthusiast · 27 November 2025

What they do

Square Yards is an integrated real estate and mortgage platform covering property search, transactions, loans, interiors, and rentals

It raised $35 million in fresh equity led by South Korea-based Smile Gate Group, with existing investors also participating

The company is in advanced talks for an additional $100 million round that could push its valuation past $1 billion

Square Yards raised $35 million in fresh equity funding.
The round was led by Smile Gate Group, a South Korea-based investor.
Existing investors also participated in the round.
The company's pre-money valuation was $900 million.
Square Yards is in advanced talks to raise an additional $100 million in equity and debt.
The additional round is expected to push the company's valuation past $1 billion (unicorn status).
An IPO is planned for 2026, targeting ₹2,000 crore.
The IPO will likely include a fresh issue and an offer for sale of equal sizes, with founders holding more than 50% post-listing.

Square Yards is significantly larger than its next-largest competitor, which is less than one-third its size.
Its financial services arm, Urban Money, contributed about 60% of total revenue in the first half of FY26.
The company's trailing 12-month revenue as of September 2025 was ₹1,670 crore, with EBITDA of ₹120 crore.
Square Yards facilitated ₹12,000 crore in property transactions and ₹66,000 crore in loans in the last 12 months.

Square Yards is an integrated real estate and mortgage platform offering property search, discovery, transactions, home loans, interiors, rentals, and property management.
Its fintech arm, Urban Money, provides housing, personal, and secured loans.
The company serves buyers, owners, tenants, agents, and builders across India, the Middle East, Australia, and Canada.
Over 87% of its business comes through aggregated channels such as brokers, advisors, and lending partners.
It acquires more than 15,000 consumers per month and moves approximately ₹16,000 crore in real estate annually.

Product: based proptech startup
Customers: Home buyers, property developers, real estate brokers, and loan seekers
How it makes money: Earns commissions on primary real estate sales and mortgage disbursements, plus interior design fees
What sets it apart: Full-stack integration covering real estate listings, mortgage distribution, and post-possession interior solutions