Funding · 19 October 2026So/Facet₹10 CrLab-grown diamond jewellery brand

So/Facet raises ₹10 crore seed round

By Abha Lohia · 19 October 2026

So/Facet is a new jewellery brand selling its own designs set with certified lab-grown diamonds, founded this year by former consumer-goods executives
Sauce led the seed round, joined by Mokobara's co-founders, a family office and other angel backers
Money goes to branding, design, technology and hiring ahead of an online launch in November 2026, then stores

What happened

Co-founder

Co-founder

AukeraLimelight Lab Grown Diamonds

Co-founder equity: Split equity by what each founder will contribute from now on, not by who had the idea, and attach vesting so that anyone who leaves early does not keep a large share for doing little.
Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
Seed round: Pre-seed and seed are the first money a startup raises from outside investors. The difference is mostly how much has been built when the cheque arrives: pre-seed backs an idea, seed backs an early product.
Family office: A family office is a private company that manages the wealth of one wealthy family, or a few families together. In startups, family offices invest directly in companies and also back venture funds as limited partners.