Launch · Commerce & Consumer Brands

Smylo launches preservative-free cat food after Shark Tank

By Startup Enthusiast · 18 February 2026

What they do

Smylo makes cat food from fresh meat, human-grade and high-protein

The brand appeared on Shark Tank India in January 2026 and sells through websites and quick commerce

It aims to dominate the cat food market, currently ruled by imported brands Whiskas and Me-O

Smylo was founded in 2024 by Abhishek Agrawal and Kartikeya Gupta.
Both founders are former Titan Capital executives and first-time cat parents.
They quit their jobs in 2023 to start the company, which began selling in November 2024.
Smylo appeared on Shark Tank India in January 2026.
The brand name comes from the founders' pet cat Mylo, who died due to poor nutrition.
Smylo raised smaller rounds before Shark Tank, but the exact amount is undisclosed.
The company appeared on Shark Tank India in January 2026.

India has 37 million dogs but only 4 million cats, showing a smaller but growing cat market.
The cat food category is dominated by imported brands Whiskas and Me-O, which are not adapted to Indian conditions.
Domestic cats live 12-18 years, creating a long-term need for quality nutrition.

Smylo makes preservative-free cat food based on fresh meat, human-grade, and high-protein.
Its product pillars are natural food, high-protein diet, and human-grade food.
The food has a shelf life of 18 months without cold storage, using Tocopherol, Vitamin E, and retort packaging.
Product categories include wet food (gravies), dry food, and broth.
It offers separate products for kittens and adult cats.
Flavours include meat and fish combos with rosemary, pomegranate, pumpkin, and cranberry.
The broth collection fulfils the water intake requirement in cats.
A single meal packet costs about INR 84.
Monthly average sale is INR 50-55 Lakh.
Revenue split: website and ecommerce 80%, quick commerce 20%.
Major revenue comes from Maharashtra and Karnataka, with growing interest in Hyderabad, Kozhikode, and Lucknow.
Warehouses are in Gurugram, Bengaluru, Mumbai, and Pune.