News · Commerce & Consumer Brands

Shipway's AI platform helps D2C brands cut returns and boost deliveries

By Startup Enthusiast · 22 June 2026

What they do

Shipway's ShipSense engine uses order, customer and carrier intelligence to reduce returns and improve deliveries

Brands using Shipway see up to 50% fewer returns and up to 60% fewer customer queries

Innerwear brand Bummer achieved a 67% reduction in returns with ShipSense

Shipway is an AI-powered platform for ecommerce logistics and post-purchase automation.
Its ShipSense engine analyses three data layers: order intelligence, customer intelligence and carrier intelligence.
ShipSense verifies COD orders via WhatsApp or IVR calls before dispatch to prevent fake orders.
It triggers an automated NDR management workflow for failed deliveries.
D2C brand Dr. Veda improved delivery success rate from 79% to 85% using Shipway.
Innerwear brand Bummer achieved a 67% reduction in returns (RTOs) with ShipSense.
Children's footwear brand ONYC raised delivery success to 94% and cut shipping costs by 31%.
Merchants using Shipway see up to 50% fewer RTOs and up to 60% fewer WISMO queries.

India's D2C economy is projected to surpass $310 billion by 2030.
Typical RTO rates for D2C brands in India are 20-30%.
Shipway's strongest product-market fit is with D2C brands that outgrew manual logistics but cannot build in-house fulfilment intelligence.
Fashion, beauty, wellness and lifestyle brands adopt Shipway most due to high COD volumes and complex returns.

Shipway is an AI-powered platform for ecommerce logistics and post-purchase automation.
It processes millions of shipment events annually across India.
Its ShipSense engine uses order, customer and carrier intelligence to optimise courier allocation.
Shipway serves thousands of brands.
Its ARR run rate is around ₹85 crore as of Q4 FY26.
Shipway is focusing on Shipway Cargo for B2B and quick-commerce logistics.
It plans to automate more fulfilment workflows and drive wider ShipSense adoption.

Shipway is focusing on Shipway Cargo for B2B and quick-commerce logistics.
It plans to automate more fulfilment workflows and drive wider ShipSense adoption.