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Launch · Commerce & Consumer Brands

Shaya by CaratLane names Shreya Ghoshal brand ambassador

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Date
Company
Shaya
What it does
Silver jewellery brand by CaratLane
Kind
Launch
Founded
2018
Sector
Commerce & Consumer Brands

What they do

The enterprise retails sterling silver items featuring traditional and regular styles, managing twelve dedicated shops together with partner retail outlets

What happened

The precious metals accessory maker named playback artist Shreya Ghoshal to serve as the public face for its anniversary milestone

Why it matters

The commercial alliance highlights the latest advertising push named 'Stories Written in Silver' emphasizing ornaments for daily wear

The details

  • The precious metals accessory label Shaya operated by CaratLane selected celebrated vocalist Shreya Ghoshal to act as its primary representative.
  • This corporate announcement aligns with the enterprise commemorating eight years since its inception within the domestic market.
  • The promotional partnership centers on a fresh advertising initiative named 'Stories Written in Silver' focused on regular apparel and individual style.
  • Company executives explained that the publicity drive positions silver adornments as adaptable items for daily habits rather than restricted festive goods.
  • Commercial director Ajith Singh expressed that the musician reflects the character of contemporary, independent Indian consumers prioritized by the label.
  • Chief executive Saumen Bhaumik noted his long-standing appreciation for the performer's artistic career spanning multiple media channels.
  • The organization aims to scale its retail footprint across 400 CaratLane locations prior to the closure of the current fiscal term.

The bigger picture

  • The organization leveraged its anniversary milestone to introduce major promotional efforts and enlist a well-known cultural personality as its representative.

About the business

  • The venture concentrates on sterling silver ornaments encompassing both cultural and contemporary daily-use aesthetics.
  • It presently maintains twelve standalone retail outlets nationwide in addition to availability inside over 100 CaratLane shops.
  • The enterprise catalog features an assortment surpassing 2,000 unique patterns aimed at female buyers.
  • Commerce activities center on shoppers looking for flexible silver items appropriate for everyday habits and personal exploration paths.

What happens next

  • The organization targets scaling its footprint to 400 CaratLane outlets before the conclusion of the fiscal year.

The deal

Type
partnership

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