Roundup · Commerce & Consumer Brands
Shadowfax partners Inc42 for D2C founder meetup in Bengaluru
By Startup Enthusiast ·

- Date
- Company
- Shadowfax
- What it does
- Logistics and delivery partner
- Kind
- Roundup
- Based in
- Bengaluru
What they do
Shadowfax is a logistics company that partnered with Inc42 to host a meetup for early-stage direct-to-consumer founders
What happened
The event in Bengaluru brought together over sixty-five founders from fashion and retail sectors to discuss scaling strategies
Why it matters
Snitch founder Siddharth Dungarwal shared insights on building distribution before raising funds and achieving one thousand crore revenue
The details
- Shadowfax partnered with Inc42 to organize the D2CX Converge event in Bengaluru on March 12 2026.
- The meetup targeted early-stage direct-to-consumer founders and featured curated discussions on business growth.
- Over sixty-five attendees participated in the event representing categories like fashion FMCG and consumer retail.
- Speakers included cofounders of boAt Lifestyle DrinkPrime Smytten and AS-IT-IS Nutrition alongside Shadowfax executives.
- Snitch founder Siddharth Dungarwal discussed his journey from a family jewellery store to a major apparel brand.
- Panelists focused on the challenge of scaling to ₹100 Cr in the competitive D2C landscape.
- The discussion highlighted key takeaways such as retention LTV and inventory control being more sustainable than acquisition.
- India's digital economy is projected to reach $1 Tn by 2030 supporting this D2C growth headroom.
The bigger picture
- The event underscores the growing importance of direct-to-consumer models in India's expanding digital economy.
- Founders are sharing practical lessons on balancing product pricing burn rate and supply chain management.
- Shadowfax leverages its position in logistics to engage directly with high-growth consumer brands.
- The gathering reflects a broader trend of peer learning among successful Indian startup founders.
About the business
- Shadowfax provides logistics and delivery services primarily for e-commerce and direct-to-consumer brands.
- The company supports brands by managing complex distribution networks and last-mile delivery operations.
- Shadowfax works with founders who need reliable infrastructure to scale their physical presence.
- The firm enables brands to focus on product and marketing while handling operational logistics.
- Shadowfax has expanded its capabilities to support both online and offline retail channels.
- The company plays a critical role in the supply chain for fast-growing consumer goods.
- Shadowfax's partnerships help brands optimize their delivery costs and customer satisfaction metrics.
- The firm adapts to the specific needs of different product categories like fashion and FMCG.
- Shadowfax aims to be a strategic partner for brands navigating rapid growth phases.
What happens next
- Founders will apply learnings on retention and LTV to sustain growth beyond initial acquisition.
- Brands may continue to expand offline presence following Snitch’s successful store launch strategy.
- The D2C sector is expected to grow significantly as India’s digital infrastructure improves.
Founders
- Siddharth Dungarwal, Founder Snitch
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- Shadowfax chief product officer Nitesh Lohiya resigns31 July 2026 · People
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