Funding · Commerce & Consumer Brands

Scrubsy raises ₹27 crore seed round

By Startup Enthusiast · 13 August 2026

What they do

Scrubsy makes foam-based cleaners for kitchen, bathroom and footwear

It raised ₹27 crore in seed funding led by V3 Ventures

The company is bootstrapped and EBITDA-positive since inception

Scrubsy has raised ₹27 crore ($3 million) in a seed funding round.
The round was led by V3 Ventures, an early-stage consumer investment firm backed by Verlinvest.
The company was founded in 2025 and is headquartered in Gurugram.
Its parent company is BoldChem Science Pvt Ltd.
Scrubsy sells foam-based home-cleaning products directly to consumers through its website and e-commerce platforms.
Products include cleaners for kitchen, bathroom and footwear.
Funds will be used to accelerate product innovation, expand manufacturing and reach more Indian households.
The company plans to expand into car cleaners, laundry care and other all-purpose home cleaning solutions.

The Indian household cleaners market was valued at $11.9 billion in 2025 and is projected to reach $39.8 billion by 2034 (IMARC Group).
The category is dominated by legacy FMCG players with few digital-first challengers.
Scrubsy has achieved 100% year-on-year growth and served 5 lakh+ customers within 8 months of launch.
It is on track to cross ₹100 crore ARR by FY28.

Scrubsy is a D2C brand selling foam-based home-cleaning products.
Its product line includes kitchen cleaner, bathroom cleaner and footwear cleaner.
Products are made in India and claimed to be toxin-free, food-safe and deliver results in 60 seconds.
The company claims to be India's #1 foam-based kitchen cleaner & disinfectant and #1 foam-based footwear cleaner.
It is trusted by over 100,000 Indian homes according to its website.
Products are available on Amazon and Flipkart besides the company website.
Scrubsy does in-house formulation and manufacturing rather than white-labelling.
It uses AI to analyse customer reviews for product development.

Accelerate product innovation.
Expand manufacturing capabilities.
Reach more Indian households.
Expand into car cleaners, laundry care and other all-purpose home cleaning solutions.

Product: In-house manufactured foam-based cleaning products for kitchens, bathrooms, and footwear
Customers: Direct-to-consumer through website and major marketplaces
How it makes money: D2C brand selling directly to consumers through website and ecommerce marketplaces
What sets it apart: In-house R&D and manufacturing with AI-powered customer feedback analysis for product development