Funding · Commerce & Consumer Brands
Scandalous Foods raises nearly $1M in funding
By Startup Enthusiast ·
- Date
- Company
- Scandalous Foods
- What it does
- B2B frozen Indian sweets maker
- Kind
- Funding
- Amount
- $1M
- Stage
- seed
- Founded
- 2023
What they do
Scandalous Foods makes frozen Indian sweets for restaurants using blast-freezing technology
What happened
The company raised nearly $1 million in funding with a valuation over 50 crore rupees
Why it matters
Clients include Zepto Cafe and Rebel Foods while the founder previously scaled Urban Spice to 2,200 events
The details
- Founder Sanket S. launched Scandalous Foods in May 2023 to serve the food industry.
- The startup raised nearly $1M in funding during this latest financing round.
- The company reached a valuation of over 50 crore rupees following this investment.
- Scandalous Foods focuses on producing frozen Indian sweets specifically for restaurant clients.
- The business utilizes blast-freezing technology to maintain quality in the unorganized mithai market.
- Key clients include major players like Zepto Cafe, Rebel Foods, and ITC Kitchens.
- The brand uses quirky marketing to position itself as a one-stop shop for sweets.
- Marquee investors are guiding the company toward responsible scaling after validating its model.
The bigger picture
- The founder previously bootstrapped Urban Spice which served over 40 million meals.
- The company targets white spaces in the unorganized food sector through collaboration.
About the business
- Scandalous Foods operates as a B2B food processing company based in India.
- It produces frozen Indian sweets designed for easy use by restaurant chains.
- The product edge includes standardization convenience and affordability for its business partners.
- The technology ensures nil wastage and independence from skilled labor requirements.
- Clients benefit from lightning-fast accessibility and consistent product quality across locations.
- The brand leverages its name to spark conversations and build market presence.
- The company plans to expand into D2C exports for the Middle East.
- Future growth strategies include entering Southeast Asian markets via direct exports.
What happens next
- The company plans D2C exports to the Middle East and Southeast Asia.
- Vision to become the largest mithaiwala in unplanned purchase of mithai space via TiE food Network.
- Expansion efforts will leverage the TiE food Network for ecosystem collaboration.
The deal
- Type
- funding
Founders
- Sanket S., founder
About Scandalous Foods
- Product
- B2B sweets startup
- Customers
- Restaurants, hotels, caterers, and other SME HoReCa buyers
- How it makes money
- Manufactures and sells packaged sweets to business customers
- What sets it apart
- Offers preservative-free sweets with a six-month shelf life in single-serve formats
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