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Funding · Commerce & Consumer Brands

Scandalous Foods raises nearly $1M in funding

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Date
Company
Scandalous Foods
What it does
B2B frozen Indian sweets maker
Kind
Funding
Amount
$1M
Stage
seed
Founded
2023
Sector
Commerce & Consumer Brands

What they do

Scandalous Foods makes frozen Indian sweets for restaurants using blast-freezing technology

What happened

The company raised nearly $1 million in funding with a valuation over 50 crore rupees

Why it matters

Clients include Zepto Cafe and Rebel Foods while the founder previously scaled Urban Spice to 2,200 events

The details

  • Founder Sanket S. launched Scandalous Foods in May 2023 to serve the food industry.
  • The startup raised nearly $1M in funding during this latest financing round.
  • The company reached a valuation of over 50 crore rupees following this investment.
  • Scandalous Foods focuses on producing frozen Indian sweets specifically for restaurant clients.
  • The business utilizes blast-freezing technology to maintain quality in the unorganized mithai market.
  • Key clients include major players like Zepto Cafe, Rebel Foods, and ITC Kitchens.
  • The brand uses quirky marketing to position itself as a one-stop shop for sweets.
  • Marquee investors are guiding the company toward responsible scaling after validating its model.

The bigger picture

  • The founder previously bootstrapped Urban Spice which served over 40 million meals.
  • The company targets white spaces in the unorganized food sector through collaboration.

About the business

  • Scandalous Foods operates as a B2B food processing company based in India.
  • It produces frozen Indian sweets designed for easy use by restaurant chains.
  • The product edge includes standardization convenience and affordability for its business partners.
  • The technology ensures nil wastage and independence from skilled labor requirements.
  • Clients benefit from lightning-fast accessibility and consistent product quality across locations.
  • The brand leverages its name to spark conversations and build market presence.
  • The company plans to expand into D2C exports for the Middle East.
  • Future growth strategies include entering Southeast Asian markets via direct exports.

What happens next

  • The company plans D2C exports to the Middle East and Southeast Asia.
  • Vision to become the largest mithaiwala in unplanned purchase of mithai space via TiE food Network.
  • Expansion efforts will leverage the TiE food Network for ecosystem collaboration.

The deal

Type
funding

Founders

  • Sanket S., founder

About Scandalous Foods

Product
B2B sweets startup
Customers
Restaurants, hotels, caterers, and other SME HoReCa buyers
How it makes money
Manufactures and sells packaged sweets to business customers
What sets it apart
Offers preservative-free sweets with a six-month shelf life in single-serve formats

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