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Funding · Consumer Internet & Media

Panorama Studios invests in Rocket Reels

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Rocket Reels logo
Date
Company
Rocket Reels
What it does
Short-form OTT content platform
Kind
Funding
Amount
Undisclosed
Sector
Consumer Internet & Media

What they do

Rocket Reels is a vertical OTT platform for original short-form stories

What happened

Panorama Studios invested in Rocket Reels at a valuation of Rs 200 crore

Why it matters

The investment will strengthen content and fuel global expansion

The details

  • Panorama Studios invested in Rocket Reels at a valuation of Rs 200 crore.
  • The investment size and stake acquired were not disclosed.
  • Panorama Studios is chaired by Kumar Mangat Pathak and led by MD Abhishek Pathak.
  • Kumar Mangat Pathak is a veteran film producer.
  • Abhishek Pathak is a filmmaker who directed Drishyam 2 and is directing Drishyam 3.
  • The investment will strengthen Rocket Reels' content pipeline and tech capabilities.
  • It will also accelerate production of original series and fuel global expansion.

The bigger picture

  • Vertical storytelling is one of the fastest-growing formats in digital entertainment.
  • Panorama Studios has produced major films like Omkara, Special 26, and the Drishyam franchise.
  • Rocket Reels already operates in 10 countries and offers content in six Indian languages.

About the business

  • Rocket Reels is a vertical OTT platform for original short-form stories.
  • It offers genres including thrillers, romance, crime, mystery, sci-fi, horror, and comedy.
  • Episodes are 1-3 minutes long, designed for mobile portrait-mode viewing.
  • It follows a freemium model: free initial episodes, later episodes require ads or in-app coins.
  • The app is available on Google Play Store and Apple App Store for Indian users.
  • Content is available in six Indian languages: Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati.
  • It is available in 10 countries: US, UK, Canada, Australia, UAE, Singapore, Malaysia, Bangladesh, Nepal, South Africa.
  • Original series include Aaja Gunaah Karle, Yakeen, Junoon, Jee Le Zara, Dhai Chaal, Galat, Lady Bond 007, Honey Trap, Tamatar Ki Chutney, and Pathan: The Killer.

What happens next

  • Strengthen content pipeline and enhance tech capabilities.
  • Accelerate production of original series.
  • Fuel global expansion.

The deal

Type
funding

Investors

  • Panorama Studios (lead) — Film production and distribution company chaired by Kumar Mangat Pathak and led by MD Abhishek Pathak.

Founders

  • Kranti Shanbhag, founder
  • Vikram Bhatt, founder

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