FundingConsumer Internet & Media
Google invests ₹10 crore in Rigi
By Abha Lohia · Editor ·
Rigi valuation
Rigi was valued at ₹670 crore (2026), as reported by Entrackr on 12 November 2026.
| Valuation (2026) | ₹670 crore |
|---|
Rigi: valuation and funding and every story →
StrategicBengaluruFounded 2021
- Rigi is a Bengaluru creator-economy startup that lets influencers run paid communities, subscriptions and digital products, and now also runs a short-video…
- Google International has put in ₹10 crore through preference shares, valuing the company at roughly ₹670 crore after the deal
- Google now holds about 1.43% of Rigi, its first entry into the startup's shareholder base, per filings
What happened
- Google International invested ₹10 crore in Rigi.
- The board approved 1,543 preference shares at ₹61,796 each.
- Post-money valuation is about ₹670 crore.
- Google now owns around 1.43%.
- The filing shows Google as a new shareholder.
Why it matters
- Rigi is widening from creator tools into digital entertainment.
- The cheque signals big-tech interest in India's creator economy.
- The company is expanding in short-form content.
The business
- Rigi began in 2021 helping creators earn from followers.
- Creators build paid communities on WhatsApp and Telegram.
- They also sell courses, webinars and mentoring.
- Rigi earns fees on transactions.
- Rigi TV now offers short shows and micro-dramas.
The founders
AS
Ananya Singhal
Co-founderWho put in money
- Google International Investor
In numbers
₹670 crorePost-money valuation · 2026
Words to know
- Post-money valuation
- Company value including the new money.
Terms in this story
- Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at little extra cost. India also has a legal definition for scheme benefits: under ten years old, turnover under ₹200 crore, and working on innovation or a scalable model.
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