redBus launches redStar travel creator contest
By Abha Lohia ·
LaunchMobility & Logistics
- RedBus, the online bus ticketing platform, has started redStar, a nationwide search for new travel storytellers
- Five winning creators will appear in the brand's first microdrama, made with a content partner, and will also get prizes
- Entries are judged on creativity and storytelling rather than follower counts, with campus outreach planned to draw in students
What happened
- redBus launched redStar on 1 October 2026.
- Five creators will be picked for its first microdrama.
- Winners also receive smart glasses and other prizes.
- Registration runs through a dedicated microsite.
Why it matters
- Social media increasingly shapes how people discover destinations.
- The brand wants early ties with promising creators.
The business
- redBus is an online bus ticketing platform in India.
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