Stake sale · Commerce & Consumer Brands

Rebel Foods explores sale of 57% stake in Smoor amid restructuring

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Rebel Foods, a cloud kitchen operator and brand aggregator, is considering selling its 57% stake in premium chocolate and dessert brand Smoor

The move is part of a broader restructuring effort, including closing offices in Gurugram and Bengaluru to consolidate teams in Mumbai

Smoor has underperformed in key markets like Mumbai, and Rebel Foods is preparing for a potential public listing, increasing pressure to offload…

Rebel Foods is exploring the sale of its 57% stake in Smoor, a premium chocolate and dessert brand.
Smoor has underperformed in key markets like Mumbai, and Rebel Foods is preparing for a potential public listing, increasing pressure to offload underperforming brands.
Rebel Foods has closed its offices in Gurugram and Bengaluru to consolidate teams in Mumbai as part of a restructuring effort.
Rebel Foods acquired a majority stake in Smoor in April 2022, valuing the brand at over $50 million.
Smoor reported a 16% increase in revenue to Rs 149 crore in FY24, but continued to face increased losses, reporting a net loss of Rs 19 crore in FY24.
Rebel Foods closed a $210 million funding round in December 2024, led by Temasek, improving its financial health.
Rebel Foods’ net loss contracted 42% to Rs 378 crore in FY24, while revenue increased 19% to Rs 1,420 crore.

Rebel Foods is restructuring to sharpen its focus ahead of a possible market debut.
Smoor’s performance has lagged expectations, particularly in Mumbai.
Rebel Foods is investing in Smoor’s long-term growth, including a new state-of-the-art manufacturing facility.
Rebel Foods’ rival Curefoods has filed draft papers for a Rs 800 crore IPO.

Rebel Foods is a cloud kitchen operator and brand aggregator in the food and beverages (F&B) space.
It owns multiple brands, including Faasos, Behrouz Biryani, and Smoor.
The company operates in India and has a presence in Mumbai, Gurugram, and Bengaluru.
Rebel Foods aims to evolve into a full-fledged brand aggregator in the F&B space.
It plans to acquire, invest in, or partner with restaurant brands that have achieved a minimum scale.

Rebel Foods is planning to acquire, invest in, or partner with restaurant brands that have achieved a minimum scale.
The company is consolidating teams in Mumbai to deepen collaboration and speed up decision-making.

Temasek (investor) — Singapore’s sovereign fund, which led a **$210 million funding round** for Rebel Foods in **December 2024**.

Product: Multi-brand cloud kitchen and food delivery platform.
Customers: Urban consumers ordering meals from its owned brands.
How it makes money: Sells prepared food through owned brands and delivery channels.
What sets it apart: Runs a large portfolio of in-house food brands across a wide kitchen network.
Operations: Operates cloud kitchens and consumer food brands, with some dine-in and quick-delivery experiments.