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Launch · Commerce & Consumer Brands

Rebel Foods launches QuickiES 15‑minute delivery

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Date
Company
Rebel Foods
What it does
cloud kitchen operator
Kind
Launch
Founded
2011
Sector
Commerce & Consumer Brands

What they do

Rebel Foods runs a network of cloud kitchens and restaurant brands, delivering food through its EatSure platform in India and overseas

What happened

The company launched QuickiES in Mumbai, a 15‑minute food delivery service that offers a free meal if the promise isn’t met

Why it matters

QuickiES leverages Rebel Foods’ existing kitchen network and data‑driven tech to enter quick‑commerce, showing a strategic shift beyond standard food‑delivery

The details

  • Rebel Foods introduced QuickiES, a 15‑minute food delivery service, in Mumbai on Valentine’s Day 2025.
  • The service promises delivery within 15 minutes or the meal is free, a first in Indian quick‑commerce.
  • QuickiES operates exclusively on the EatSure app, leveraging the company’s cloud‑kitchen brands such as Faasos, Behrouz Biryani, and Wendy’s.
  • The launch uses Rebel Foods’ AI‑driven forecasting, speed ovens and hot‑holding spaces to meet the ultra‑fast promise.
  • Rebel Foods claims 85‑90% coverage in Mumbai, enabling an 8‑minute drive time from kitchens with a 2‑3 minute preparation buffer.
  • The company plans to roll out QuickiES to other metropolitan and Tier‑I cities after testing in Mumbai.
  • QuickiES aims to capture the quick‑commerce market competing with Zomato, Swiggy, and up‑starts like Zepto.
  • Founder Sagar Kochhar highlighted that using existing infrastructure reduces cost and time compared to building a new network.

The bigger picture

  • Rebel Foods already operates 450+ kitchens across 70+ cities, giving it a scale advantage over aggregator‑led models.
  • Competitors Zomato and Swiggy have launched their own quick‑food apps, prompting Rebel Foods to enter the segment.
  • The launch follows a $210 million funding round in Dec 2023 and signals preparation for an IPO within 18‑24 months.

About the business

  • Rebel Foods is an Indian online restaurant company that runs multiple cloud‑kitchen brands.
  • Brands include Faasos, Behrouz Biryani, Oven Story Pizza, Wendy’s, Smoor, and others.
  • It operates a proprietary tech stack (Rebel OS) for order management, forecasting, and fleet coordination.
  • Food is sold through its EatSure direct‑to‑consumer platform and partner aggregators.
  • Revenue comes from food sales, brand franchising, and technology licensing to third‑party operators.
  • The company serves urban consumers in India and internationally in the UAE and UK.
  • It generates over 25,000 wraps, 10,000 kg biryani, and 18,000 burgers daily across its brands.

What happens next

  • Scale QuickiES to other metropolitan and Tier‑I cities after Mumbai test
  • Expand the service to additional Indian markets leveraging existing cloud‑kitchen network
  • Integrate more Rebel Foods brands into the QuickiES menu

The deal

Type
launch

Founders

  • Jaydeep Barman, Co‑founder
  • Kallol Banerjee, Co‑founder
  • Sagar Kochhar, Co‑founder, CEO of EatSure
  • Ankush Grover, Co‑founder, CEO – India & UAE

About Rebel Foods

Product
Multi-brand cloud kitchen and food delivery platform.
Customers
Urban consumers ordering meals from its owned brands.
How it makes money
Sells prepared food through owned brands and delivery channels.
What sets it apart
Runs a large portfolio of in-house food brands across a wide kitchen network.
Operations
Operates cloud kitchens and consumer food brands, with some dine-in and quick-delivery experiments.

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