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Launch · Mobility & Logistics

Rapido launches Ownly food delivery service in Bengaluru

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Rapido logo
Date
Company
Rapido
What it does
Bike taxi and ride-hailing app
Kind
Launch
Based in
Bengaluru
Founded
2015
Sector
Mobility & Logistics

What they do

Rapido operates a ride-hailing platform offering bike taxis, auto-rickshaws, and cabs across multiple Indian cities

What happened

The startup has launched its subscription-based meal delivery service named Ownly, partnering with over 20,000 eateries in Bengaluru

Why it matters

The new service aims to challenge incumbents like Zomato and Swiggy by offering lower commissions and combating consumer sticker shock

The details

  • Ride-hailing major Rapido has expanded its service offerings by launching a subscription-based meal delivery service called Ownly.
  • The new platform has initially partnered with over 20,000 eateries in Bengaluru, aiming to provide an alternative to existing dominant players.
  • Co-founder Aravind Sanka noted that about 5,000 of these participating eateries are making their debut in the meal delivery app ecosystem.
  • The launch comes amid safety scrutiny and regulatory challenges, including an RTO crackdown in Nagpur over unautorised petrol-powered bike taxi operations.
  • The company also faced public safety concerns after a customer in Bengaluru suffered severe injuries in an accident, leading Rapido to cover ₹20 lakh in medical expenses.

The bigger picture

  • The meal delivery sector in India has been dominated by large incumbents, leaving smaller eateries burdened by steep discounts and heavy commissions.
  • Consumer frustration over high platform fees and delivery charges, termed sticker shock, created an opportunity for a platform focused on honest pricing.

About the business

  • Rapido operates a digital platform facilitating bike taxi, auto-rickshaw, and cab bookings for urban commuters.
  • The company accounts for a significant share of India's bike taxi segment and has expanded into four-wheeler cab services.
  • It generates revenue through user ride bookings and commissions or subscriptions across its mobility and newly introduced delivery verticals.
  • The firm operates in numerous cities across India, competing with major aggregators like Uber and Ola.
  • It recently ventured into the food delivery space with Ownly, targeting mom-and-pop shops and local eateries.

The deal

Type
launch

Founders

  • Rishikesh S R, Co-founder
  • Pavan Guntupalli, Co-founder
  • Aravind Sanka, Co-founder

About Rapido

Product
A ride-hailing app focused on bike taxis, with expanding mobility and delivery offerings.
Customers
Commuters and riders seeking low-cost transport, plus drivers earning through the platform.
How it makes money
Charges commissions or service fees on rides and related marketplace transactions.
What sets it apart
Uses two-wheelers to provide low-cost, flexible urban transport and matching.
Operations
Operates in multiple Indian cities and is building a broader super-app model.

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