FundingCommerce & Consumer Brands
Qiroko raises ₹1.5 crore pre-seed
By Abha Lohia · Editor ·
Pre-seedBengaluruFounded 2025
- Qiroko is a Bengaluru brand selling affordable daily-wear jewellery, watches and bags, online and through quick commerce
- ISV Capital led the pre-seed round with angel investors joining; the brand was bootstrapped until now
- It says it hit a ₹6 crore annual run rate in year one and will add products and strengthen distribution
What happened
- Qiroko raised ₹1.5 crore in pre-seed funding.
- ISV Capital led, with angels.
- Funds go to new products and a bigger watches and bags range.
- Part funds team and in-house content.
Why it matters
- The brand claims a ₹6 crore annualised revenue run rate within a year.
- Affordable accessories are a crowded but growing category.
The business
- Qiroko sells earrings, necklaces, bracelets and rings for women.
- It also has a men's line of chains, rings and cufflinks.
- Sold on its site, Amazon, Flipkart, Myntra and Blinkit.
- Focus is on affordable daily-wear designs.
The founders
AK
Ashwin Krithik
Co-founderWho put in money
- ISV Capital Lead
In numbers
₹6 CrAnnualised revenue run rate · 2026
What happens next
- Grow jewellery, watches and bags lines
- Strengthen D2C, marketplace and quick commerce reach
Earlier rounds
- ₹1.5 Cr pre-seed, Oct 2026
The numbers around it
Commerce & Consumer Brands in October 2026: 32 rounds with a disclosed amount, $195 million in all; the biggest was Boldfit (₹400 Cr). Every sector this year →
Other articles talking about it
Terms in this story
- Bootstrapping: Bootstrapping means growing a startup from your own savings and customer revenue, while raising means selling shares to investors. Bootstrapping keeps control and ownership but usually grows slower. Raising buys speed at the price of dilution, board oversight and pressure to deliver returns, so each round should earn its place.
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a listing or a sale. Each step is larger and asks for more proof. In India, Series A rounds run from a few million dollars to about $15 million, as of November 2026.
- Seed round: Pre-seed and seed are the first money a startup raises from outside investors. The difference is how much has been built when the cheque arrives: pre-seed backs an idea or prototype, usually with a cheque under ₹5 crore, while seed backs an early product and runs from a few crore rupees to a few million dollars.
- Angel investor: An angel investor is a wealthy individual who puts personal money into a very young startup, often before it has steady revenue, in return for shares. In India most angels write cheques from a few lakh to a few crore rupees, and as of November 2026 pooled angel funds may take money only from accredited investors.
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