Funding · Commerce & Consumer Brands
Provilac raises $14 million in first institutional round
By Startup Enthusiast ·
- Date
- Company
- Provilac
- What it does
- Fresh high-protein dairy products
- Kind
- Funding
- Amount
- $14M
- Stage
- institutional
- Based in
- Pune
- Founded
- 2013
What they do
Provilac produces fresh, high-protein milk and dairy products using ultrafiltration to increase protein content without adding powders
What happened
The company secured $14 million from Panthera Growth Partners, marking its first institutional funding round after a decade of bootstrapping
Why it matters
Provilac will use the capital to expand manufacturing, enter new markets like Bangalore, and innovate its fortified dairy portfolio
The details
- Provilac raised $14 million in its first institutional funding round.
- The investment was led by Panthera Growth Partners as the sole investor.
- The company plans to use the funds to increase its manufacturing capacity.
- Provilac intends to enter new markets, specifically targeting Bangalore.
- The startup will also focus on innovating its high-protein dairy product line.
- Future product development includes dairy fortified with vitamins and micronutrients.
The bigger picture
- Provilac operated as a bootstrapped business for over a decade before this round.
- The company aims to address India's protein gap, which is a significant unmet nutrition need.
- Provilac serves over 50,000 households daily through its subscription-based delivery model.
About the business
- Provilac specializes in high-protein milk and dairy products like curd and ghee.
- Its flagship milk provides 25g of protein per 250ml serving, triple the amount of regular milk.
- The company uses ultrafiltration to concentrate protein naturally without using protein powders.
- Products are lactose-free and undergo third-party testing at NABL-accredited labs every three months.
- The company maintains an integrated operation with control from the source to the customer's doorstep.
- Distribution occurs primarily through the company's own app using a subscription model.
- Provilac currently operates in Mumbai, Pune, Hyderabad, Delhi NCR, and Jaipur.
- The company is expanding into Bangalore via platforms like FirstClub and Blinkit Gourmet.
What happens next
- Expand manufacturing capacity.
- Innovate high-protein dairy portfolio.
- Enter new markets including Bangalore.
- Develop dairy fortified with vitamins and micronutrients.
The deal
- Type
- funding
Investors
- Panthera Growth Partners (lead) — A Singapore-headquartered growth equity firm founded in 2021.
Founders
- Siddharth Runwal, Founder and Chief Executive
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