FundingFinancial Services
PowerUp Money raises $10M led by Flourish
By Abha Lohia · Editor ·
Series BFounded 2024
- PowerUp Money is a mutual fund advisory app for retail investors, started in 2024 by a former Uni Cards cofounder
- Flourish Ventures led a $10M round, with Peak XV, Accel, Blume and other backers joining, at a $73M valuation
- The app has over 1.5 million users tracking portfolios worth more than ₹2.5 lakh crore, and the money goes to AI-led advice
What happened
- PowerUp Money raised $10M in a new round.
- Flourish Ventures led the round.
- Existing backers Peak XV, Accel and Blume took part.
- The round values the firm at $73M.
- Funds will expand AI-led wealth advice.
Why it matters
- Mutual fund investing in India is seeing record monthly SIP (regular investment) inflows.
- Personalised advice has been hard to reach for ordinary investors.
- The firm tracks 1.5 million customers' portfolios.
The business
- PowerUp Money offers mutual fund advisory to retail investors.
- It was founded in 2024.
- Users link portfolios to track them on the app.
The founders
PJ
Prateek Jindal
Founder and CEO- Earlier cofounded Uni Cards
Who put in money
- Flourish Ventures lead
- Peak XV Partners existing
- Accel existing
- Blume Ventures existing
- Kae Capital existing
- 8i Ventures existing
- DeVC existing
In numbers
1.5 million+Customers · 2026
₹2.5 lakh crore+Portfolio value tracked · 2026
What happens next
- Grow AI-led advisory offerings
The numbers around it
Financial Services in November 2026: 4 rounds with a disclosed amount, $166 million in all; the biggest was OnEMI (₹832 Cr). Every sector this year →
Other articles talking about it
Terms in this story
- Co-founder equity: Split equity by what each founder will contribute from now on, not by who had the idea, and attach vesting so that a founder who leaves early does not keep a large share for doing little. In India, founders usually do this through reverse vesting in the shareholders' agreement.
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a listing or a sale. Each step is larger and asks for more proof. In India, Series A rounds run from a few million dollars to about $15 million, as of November 2026.
- Series B/C: Series B, C, D and later rounds are growth rounds: large cheques for a startup with a proven model that wants to expand, enter new markets or move toward profit and a listing. In India they are usually priced in CCPS and, when foreign investors take part, must follow FEMA pricing rules.
- Valuation: A startup's valuation is the total price investors agree the company is worth, and it decides how many shares their money buys. For young companies it is set by negotiation and comparison, not a formula. In India, pricing rules for foreign investors apply, and angel tax no longer does for money raised since 1 April 2024.
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