Results · Commerce & Consumer Brands
Plum turns profitable in FY25 with Rs 25 Cr PAT
By Startup Enthusiast ·
- Date
- Company
- Plum
- What it does
- Vegan beauty and personal care brand
- Kind
- Results
- Founded
- 2019
What they do
Plum sells vegan skincare, bodycare, fragrances, and haircare online and on marketplaces
What happened
It posted Rs 25 Cr profit after tax in FY25, reversing an Rs 84 Cr loss in FY24
Why it matters
Revenue grew 23% to Rs 402 Cr, while advertising costs fell 7%, aiding the turnaround
The details
- Plum reported a Rs 25 Cr profit after tax (PAT) in FY25, compared to an Rs 84 Cr loss in FY24.
- Revenue from operations rose 23.3% to Rs 402 Cr from Rs 326 Cr in FY24.
- Total income including interest and gains was Rs 419 Cr.
- Total expenditure was Rs 400 Cr.
- Advertising and promotion costs fell 7% to Rs 139 Cr.
- Cost of materials consumed was Rs 128 Cr.
- Employee benefit expenses rose 20.8%.
- EBITDA margin was 6.22% and return on capital employed (ROCE) was 5.3%.
The bigger picture
- The company spent Re 1 to earn Re 1 in operating revenue, indicating break-even unit economics.
- Total current assets stood at Rs 269 Cr, including Rs 92 Cr in cash and bank.
- The beauty market is crowded and well-penetrated; future growth depends on economic expansion or exports.
About the business
- Plum sells skincare, bodycare, fragrances, haircare, and gifting products via its own website and on Amazon and Flipkart.
- It is positioned as India's first vegan beauty brand.
Founders
- Shankar Prasad, Founder
About Plum
- Product
- An employee health benefits platform combining insurance with healthcare services.
- Customers
- Employers and businesses that provide health benefits to employees.
- How it makes money
- It makes money by selling employee health benefits and insurance-related services to businesses.
- What sets it apart
- AI-driven claims operations and tighter HR and payroll integrations.
- Operations
- It plans to expand into preventive care, primary care, mental wellness and telehealth.