Launch · Commerce & Consumer Brands
Plum launches India's first skincare podcast
By Startup Enthusiast ·
- Date
- Company
- Plum
- What it does
- Vegan skincare and beauty brand
- Kind
- Launch
- Founded
- 2019
What they do
Plum is a science-backed, 100% vegan skincare, haircare and body care brand
What happened
It launched Plum Skin City, a podcast hosted by comedian Rohan Joshi, with the debut episode on sunscreen
Why it matters
The podcast aims to educate listeners on skincare science and common questions in an entertaining format
The details
- Plum launched Plum Skin City, described as India's first skincare podcast.
- The podcast is hosted by comedian Rohan Joshi.
- The debut episode focuses on sunscreen.
- Guests in the first episode are comedian Aditya Kulshreshtha and beauty expert Ayesha Sanghi.
- The episode covers SPF science, application techniques, and common skincare questions.
About the business
- Plum is a science-backed skincare, haircare, and body care brand that is 100% vegan.
- Its product categories include skin, body, hair, lips, fragrances, combos, and gifting.
- The brand offers free travel-size moisturizer on orders above ₹699, a mystery box above ₹999, a full-size body lotion above ₹1299, and a perfume stick above ₹1599.
Founders
- Shankar Prasad, Founder and CEO
About Plum
- Product
- An employee health benefits platform combining insurance with healthcare services.
- Customers
- Employers and businesses that provide health benefits to employees.
- How it makes money
- It makes money by selling employee health benefits and insurance-related services to businesses.
- What sets it apart
- AI-driven claims operations and tighter HR and payroll integrations.
- Operations
- It plans to expand into preventive care, primary care, mental wellness and telehealth.