Funding · Professional & Local Services

Pink Adrak secures Rs 12.25 crore from Shivam Mishra

By Startup Enthusiast · 10 March 2026

What they do

Pink Adrak operates a quick service restaurant platform in Gurugram and Jaipur

The company raised Rs 12.25 crore in equity capital and revenue support from Shivam Mishra

It plans to expand to 50 outlets by 2028 and launch new vending café formats

Pink Adrak secured a strategic investment from Shivam Mishra.
Shivam Mishra is the founder of String Ventures.
The deal includes Rs 12.25 crore in equity capital and revenue support.
Pink Adrak is a quick service restaurant platform incubated by Ripplewalk venture studio.
The company currently runs 12 outlets across Gurugram and Jaipur.
It has served more than 1.5 lakh customers and fulfilled over 5 lakh orders.
The brand holds an average rating of 4.6 on Zomato and Swiggy.
Pink Adrak offers dine-in, delivery, and subscription services through its own app and aggregator integrations.

The investment comes from an individual investor rather than a venture capital firm.
Pink Adrak plans to grow from 12 outlets to 50 by 2028.
The company targets Rs 55 crore in revenue by 2028.
It intends to introduce a Fresh Meal Vending Café format for corporate campuses and transit hubs.

Pink Adrak operates six proprietary culinary formats under a unified operating system.
Customers can order via dine-in, delivery, or subscription through the company's app.
The platform also integrates with Zomato and Swiggy for delivery orders.
The brand serves premium households and corporate clients in Gurugram and Jaipur.

Pink Adrak aims to expand to 50 outlets by 2028.
The company targets Rs 55 crore in revenue by 2028.
It plans to launch a Fresh Meal Vending Café format in corporate campuses and transit hubs.
Pink Adrak will expand its Pink Adrak Pass subscription offering.
The brand intends to diversify into desserts, beverages, and FMCG products.