Shutdown · Consumer Internet & Media

PicSee shuts down less than a year after launch

What they do

PicSee is an AI-powered photo-sharing app that uses facial recognition to identify friends in galleries

It shut down less than a year after launch, and founder Mayank Bidawatka will return about 65% of the $4.25 million seed funding to investors

The closure comes two years after Bidawatka wound down Koo, his previous startup that raised $70 million

PicSee, an AI-powered photo-sharing app, shut down less than a year after its launch in October 2025.
Founder Mayank Bidawatka announced the shutdown on LinkedIn, citing failure to achieve product-market fit.
The app failed to convince friends and family to join and did not gain network effects.
The team tried multiple experiments that mostly did not scale.
Bidawatka will return around 65% of the capital raised to investors.
The founders chose to return the remaining capital instead of pivoting the business.
PicSee was built under Billion Hearts, a venture studio.

The closure comes two years after Bidawatka wound down Koo, his previous startup.
Koo shut operations in July 2024 after failing to secure funding or an acquirer.
Koo raised $70 million in total but had a net loss of Rs 31.1 crore on revenue of Rs 3.1 crore in FY25.

PicSee is an AI-powered photo-sharing app.
It uses AI and facial recognition to identify friends in users' photo galleries.
Users can exchange photos after mutual consent.
The app aimed to solve the problem of sharing photos among friends and family.