Kareena Kapoor Khan invests in Fizzy Goblet as strategic partner

The details

• Kareena Kapoor Khan has become a strategic investor in Fizzy Goblet, a homegrown Indian footwear and accessories brand, after a long-standing association with the company.
• The actor has been associated with Fizzy Goblet since 2014, when she was first seen wearing the brand's products, and became its brand ambassador in April 2022.
• As a strategic investor, Kareena will now be involved in the design selection process and help drive awareness for the brand in India and international markets.
• Fizzy Goblet, founded in 2013 by Laksheeta Govil, has expanded its product range to include juttis, kolhapuris, heels, loafers, sneakers, workwear, comfort sliders, handbags, and potlis.
• The brand currently operates 16 company-owned stores and sells through its own website, without relying on marketplaces or franchise partners.
• Fizzy Goblet aims to increase its annual revenue from ₹60 crore to ₹100 crore as it expands its retail network and international presence.
• The investment comes as a growing trend of celebrity investors in Indian consumer brands, with other examples including Kunal Kapoor, Rohit Sharma, and Shilpa Shetty.

The bigger picture

• Kareena's investment reflects a broader trend of celebrities taking equity positions in Indian consumer brands, moving beyond traditional endorsement roles.
• Fizzy Goblet's expansion plans include strengthening its offline and online presence in India and increasing its international footprint.
• The brand's focus on traditional Indian footwear reinterpreted for modern consumers aligns with its vision to become a globally recognized Indian footwear and accessories brand.

About the business

• Fizzy Goblet is a direct-to-consumer (D2C) footwear and accessories brand based in India.
• The company designs and manufactures its products in India, focusing on traditional Indian footwear styles such as juttis and kolhapuris.
• Fizzy Goblet has expanded its product range to include modern styles such as heels, loafers, sneakers, workwear, comfort sliders, handbags, and potlis.
• The brand sells through its own website and operates 16 company-owned stores across India.
• Fizzy Goblet does not rely on marketplaces or franchise partners for its sales and distribution.
• The company currently operates at an annual revenue run rate of about ₹60 crore and aims to increase this to ₹100 crore in the next year.
• Fizzy Goblet ships its products to countries such as the US, the UK, the UAE, Canada, and Australia.

What happens next

• Fizzy Goblet plans to announce the first initiative under Kareena Kapoor Khan's expanded partnership later in July 2026.
• The brand aims to strengthen its offline and online presence in India and increase its international footprint.

The deal

Type

fund

Investors

• Kareena Kapoor Khan (strategic investor) — Actress and brand ambassador of Fizzy Goblet since 2022.

Founders

• Laksheeta Govil, Founder

Other articles talking about it

• Bollywood Hungama
• storyboard18
• Indian Startup News
• Inc42
• Inc42

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