Results · Commerce & Consumer Brands

PEP Brands narrows loss, revenue grows 23% in FY25

By Startup Enthusiast · 13 March 2026

What they do

PEP Brands owns skincare labels mCaffeine and HYPHEN, co-founded by actor Kriti Sanon

FY25 net loss narrowed 81% to ₹17.6 crore, while operating revenue rose 23% to ₹237.5 crore

The company cut expenses across advertising, employee benefits, and warehousing to improve profitability

PEP Brands reported its financial results for the fiscal year ending March 2025 (FY25).
The company's net loss narrowed 81% to ₹17.6 crore from ₹92.6 crore in FY24.
Operating revenue grew 23% year-on-year to ₹237.5 crore from ₹193 crore.
Total income for FY25 was ₹239.2 crore, including ₹17.5 crore from other sources.
Total expenses fell 13% to ₹251.7 crore from ₹290.3 crore in FY24.
The company cut advertising costs by 14%, employee benefit expenses by 31%, and warehousing costs by 6%.

The results show PEP Brands is moving toward profitability after a period of heavy spending.
HYPHEN's revenue jumped 6.6 times to ₹50.4 crore, though its loss also widened.

PEP Brands was founded in 2016 and started with caffeine-based skincare brand mCaffeine.
mCaffeine sells face washes, body scrubs, and hair care products.
Products are sold through its website, online marketplaces, quick commerce platforms, and offline retail.
In 2023, the company launched skincare label HYPHEN with actor Kriti Sanon as co-founder.
HYPHEN generated ₹50.4 crore in revenue in FY25, up from ₹7.6 crore in FY24.