Funding · Commerce & Consumer Brands

Peep Beauty raises ₹12 crore pre-seed from Sadev Ventures

By Startup Enthusiast · 11 September 2026

What they do

Peep Beauty is India's first dedicated eye beauty brand selling coloured contact lenses and liquid eyeshadows

It raised ₹12 crore ($1.2 million) in pre-seed funding led by Sadev Ventures, with actor Triptii Dimri as investor and co-creator

The brand positions coloured contact lenses as fashion accessories, targeting a ₹800-900 crore segment of the Indian contact lens market

Peep Beauty announced actor Triptii Dimri as an investor and co-creator.
The company launched its first digital campaign film titled 'Made You Look'.
Peep Beauty raised ₹12 crore ($1.2 million) in pre-seed funding.
The round was led by Sadev Ventures with participation from iSeed, ISV, and TDV.
Angel investors include Arjun Vaidya, Puneet Gupta, Roman Saini, Gaurav Khatri, and Dhruv Bhasin.
The company launched on 11 September 2026.
UBR × DISRPTVE provided venture-building and growth-advisory support.

The Indian contact lens market is estimated at ₹4,000-5,000 crore, with the coloured segment at ₹800-900 crore.
Peep Beauty positions coloured contact lenses as fashion accessories, not medical products.
The brand targets Indian eye tones and preferences, a niche not fully addressed by existing players.

Peep Beauty is India's first dedicated eye beauty brand, operating on a D2C (direct-to-consumer) model.
It sells coloured contact lenses in 5 shades at ₹399 each and liquid eyeshadows in 6 variants (matte ₹799, metallic ₹849).
The lenses are designed specifically for Indian eye tones and preferences.
The brand positions coloured contact lenses as fashion/beauty accessories, not medical products.
Distribution includes its own D2C platform, e-commerce marketplaces, and quick-commerce channels.
The website offers free shipping above ₹699 and a 10% discount on the first order.

Peep Beauty plans to add mascara and eyeliner to its product line.
It aims to expand lens shades to 15-20, including experimental shades for events like Halloween.
Distribution will be through D2C, e-commerce marketplaces, and quick-commerce channels.
The brand will collaborate with creators, makeup artists, dancers, and cultural influencers.