Funding · Commerce & Consumer Brands

Open Secret raises Rs 50 crore from Desai Brothers Group

By Startup Enthusiast · 15 July 2026

What they do

Open Secret makes healthier alternatives to cookies, chips, and protein snacks

It raised Rs 50 crore in a round led by Desai Brothers Group, including primary equity and debt

The company crossed Rs 200 crore ARR and plans to hit Rs 1,000 crore in three years

Open Secret raised Rs 50 crore in a funding round.
The round was led by Desai Brothers Group.
It includes Rs 30 crore primary equity from Desai Brothers Group and institutional debt.
The company plans to use the funds to expand offline footprint and launch new products.
It will also deploy AI agents in its supply chain.
Open Secret aims to hit Rs 1,000 crore ARR within three years while staying profitable.

The Indian healthy snacks market is projected to become an $8.1 billion opportunity by 2033.
Open Secret has achieved operating cash flow breakeven in FY26.
It has been growing 10% month-on-month and crossed Rs 200 crore ARR in July 2026.

Open Secret is a D2C healthy snacking brand based in Mumbai.
It offers healthier alternatives to cookies, biscuits, chips, protein snacks, baked vegetable chips, protein powders, dry fruits, namkeen, cereals, and gift hampers.
Its philosophy is 'Unjunking' — guilt-free alternatives without compromising taste.
Sales channels are 60-65% quick commerce, about 25% ecommerce, and the rest offline stores.
It has over 500 offline stores through partnerships with Reliance and DMart.
The company reported FY26 operating revenue of Rs 150 crore.

Desai Brothers Group (lead) — Desai Brothers Ltd is the lead investor; Sheetal Navani is its managing director.