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Launch · Professional & Local Services

OneAssist launches AI diagnostics for used smartphones

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Date
Company
OneAssist
What it does
Device protection and after-sales services
Kind
Launch
Based in
Mumbai
Founded
2011
Sector
Professional & Local Services

What they do

OneAssist provides device protection, insurance, and refurbished smartphone services

What happened

The company launched Hawk Eye, an AI tool to assess used phones

Why it matters

Hawk Eye targets over one lakh devices assessed in FY27 to boost revenue

The details

  • OneAssist launched Hawk Eye in late 2025 as an AI diagnostics tool.
  • The system uses object detection and video diagnostics to check phone health.
  • It currently processes approximately 5,000 devices every month for assessment.
  • The company aims to assess more than one lakh devices in FY27.
  • Hawk Eye contributes to a goal of 10-15% revenue share within 18 months.
  • OneAssist also offers Assure Shield, a certification for pre-owned devices.
  • This service includes a 30-point Mobile Health Check and a six-month warranty.
  • Over 3,000 partners across retail and fintech ecosystems have onboarded via Hawk Eye.

The bigger picture

  • India's smartphone unit growth is slowing according to IDC data from May 2026.
  • Premium smartphone costs increased by 14% in the first quarter of 2026.
  • Global handset protection covers only 6-8% of annual sales in India.
  • Consumer ownership cycles have shifted from six months to roughly 40 months.

About the business

  • OneAssist operates from Mumbai and was founded in 2011.
  • Its core business includes device protection, after-sales services, and insurance products.
  • Smartphones account for 60% of its total revenue mix.
  • Consumer durables contribute approximately 30% to the company's revenue.
  • Financial solutions make up the remaining 10% of its revenue.
  • The company expanded into furniture protection through a partnership with HomeTown.
  • Digital products include UPI fraud protection and identity-theft assistance services.
  • FY25 revenue reached approximately ₹500 Cr with year-on-year growth of 21%.
  • The firm acquired CPP India for ₹174 Cr in 2025 to enhance security.

What happens next

  • OneAssist plans to increase Assure Shield volume to ~6,000 certifications per month.
  • The company intends to expand into home appliances and digital protection categories.

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