Acquisition
Nykaa buys skincare brand Dot & Key
By Startup Enthusiast ·
- Date
- Company
- Nykaa
- What it does
- Nykaa, beauty retailer
- Kind
- Acquisition
- Stage
- Majority stake
- Based in
- Mumbai
- Founded
- 2012
What they do
Nykaa took over Kolkata-based skincare brand Dot & Key just days before its public share offer opened, without stating the price
What happened
Dot & Key was started by Suyash Saraf and Anisha Saraf and sells serums, face masks, toners and cleansers
Why it matters
The brand had recently added nutrition products under the name IKWI, making it Nykaa's first direct-to-consumer purchase
The details
- Nykaa bought a 51% stake in Dot & Key in late September 2021.
- Terms were not announced.
- At the time Nykaa listed about 4,078 brands.
- Nykaa later raised its holding in the brand.
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