Acquisition · Enterprise Software & IT

NuPlay acquires Verloop.io to expand customer base

By Startup Enthusiast · 3 August 2026

What they do

NuPlay builds AI agents for enterprise tasks like customer service and claims processing

The company acquired Verloop.io for undisclosed cash and equity to gain ~150 customers

Verloop has a decade-old presence in West Asia, adding international reach to NuPlay

NuPlay has closed its first acquisition of Verloop.io last month.
The deal structure includes both cash and equity with an undisclosed value.
Verloop.io brings approximately 150 existing customers to the NuPlay portfolio.
Verloop.io possesses a decade-old operational presence in West Asian markets.
NuPlay plans to scout for its next acquisition target within the next 6-12 months.
This move supports NuPlay's strategy to rapidly scale its enterprise client base.
The acquisition adds significant international footprint to NuPlay's primarily India-US revenue mix.
Verloop.io complements NuPlay's existing AI agent offerings for enterprise workflows.

Acquiring established players helps NuPlay bypass slow organic customer acquisition cycles.
Verloop.io's legacy systems integration capabilities align with NuPlay's modernization goals.
The deal signals NuPlay's aggressive growth phase following recent substantial funding rounds.
Expanding into West Asia diversifies NuPlay's geographic revenue dependence on India and US.

NuPlay builds AI agents that handle routine enterprise tasks such as customer service.
The flagship platform manages complex workflows including claims processing and catalog management.
NuPlay aims for an autopilot enterprise model where AI handles tasks under human oversight.
The complementary NuStack platform modernizes legacy systems to make them AI-ready quickly.
Key clients include super.money, Myntra, Cult.fit, and Aditya Birla Capital.
Retail is the primary demand sector for catalogue management and vendor onboarding.
Financial services, specifically insurance, is identified as the next vertical for productisation.
The team has deep retail background with employees coming from Flipkart.
Revenue is currently split roughly 50% from India and 50% from the US.
Average deal size is around $150K with contracts reaching up to $1 Mn.
Largest deals currently originate from the Indian market despite global operations.