Funding · Enterprise Software & IT

NowPurchase raises Rs 80 crore from Bajaj Finserv

By Startup Enthusiast · 1 April 2026

What they do

NowPurchase runs an AI-powered B2B platform for metal manufacturers to buy scrap, alloys and additives

It raised Rs 80 crore in a round led by Bajaj Finserv, with Info Edge Ventures and Orios Venture Partners also participating

The company has delivered over 1.95 lakh tonnes of raw materials to more than 200 clients and plans to expand globally

NowPurchase raised Rs 80 crore in a funding round led by Bajaj Finserv on 1 April 2026.
Existing investors Info Edge Ventures and Orios Venture Partners also participated in the round.
Individual investors and family offices including Shikhar Raj, Real Ispat Group, Madhur Gupta, VC Grid, and Kartik Hosanagar joined as well.
The company will use the funds to accelerate R&D, expand scrap recycling infrastructure, and grow its branded products portfolio.
It also plans to scale its AI platform MetalCloud and deepen its pan-India presence.
NowPurchase aims to set up two more scrap processing centres in Jharkhand and Tamil Nadu within 3-6 months.
The company has raised about Rs 120 crore in equity to date.

Bajaj Finserv is doubling down on AI investments and plans to launch a PE fund focused on AI.
NowPurchase competes with large B2B platforms like OfBusiness, Infra.Market, and Zetwerk.
The company reported revenue of Rs 330.5 crore and a net loss of Rs 6.3 crore for FY ended March 2025.

NowPurchase is an AI-enabled B2B platform for metal manufacturers to procure raw materials such as scrap, alloys, and additives.
Its platform MetalCloud uses AI, IoT, and computer vision to digitize and optimize production.
The company operates a network of scrap processing centres and sells branded products for additives and alloys.
It has delivered over 1.95 lakh tonnes of raw materials to more than 200 clients.
NowPurchase runs six warehouses and two scrap processing centres.

Accelerate R&D and scrap recycling infrastructure.
Expand branded products portfolio and scale MetalCloud.
Deepen pan-India presence and expand globally.
Set up two more scrap processing centres in Jharkhand and Tamil Nadu within 3-6 months.

Bajaj Finserv (lead) — Financial services group investing via Bajaj Alternates, led by CEO Lakshmi Iyer.
Info Edge Ventures (participated) — Existing investor, venture capital arm of Info Edge.
Orios Venture Partners (participated) — Existing investor, early-stage venture capital firm.

Product: SaaS platform MetalCloud using AI to help factories optimize melting and production decisions
Customers: Metal manufacturers seeking to optimize production and procure raw materials
How it makes money: Marketplace for raw materials plus SaaS platform with AI-driven production optimization and WhatsApp bot integration
What sets it apart: Provides live heat data on WhatsApp and on-ground quality assurance with proprietary SaaS platform