Funding · Commerce & Consumer Brands

MoroMaa raises ₹1.5 crore from AJ VC

By Startup Enthusiast · 18 September 2026

What they do

MoroMaa is a Mumbai-based personal care company selling skincare and body products crafted with ingredients brought directly from Morocco

Early-stage investment firm AJ VC provided ₹1.5 crore to the beauty startup to acquire a 9% ownership share

Founded in June 2026, the brand intends to spend the fresh capital on creating items and growing sales reach

Beauty company MoroMaa secured ₹1.5 crore in new financing.
Venture firm AJ VC, led by Aviral Bhatnagar, took a 9% equity stake (ownership share in the business).
Solo founder Soundous Moufakir introduced the venture on 27 June 2026.
The business introduces M Beauty (Moroccan Beauty) concepts using supplies brought straight from Morocco.
Capital from the transaction will support product development and broaden distribution reach across India.
The firm will also direct resources toward building public familiarity with Moroccan personal care traditions.

Customer demand cleared out inventories for two products in the initial two months after launch.
The enterprise highlights regional materials such as Argan Oil and Rhassoul Clay sourced directly abroad.

MoroMaa operates from Mumbai as a lifestyle, beauty, and body care brand.
Its online catalog features scrubs, lip and cheek tints, body soaps, and traditional Kessa gloves (exfoliating wash mitts).
Core ingredients used across lines include Argan Powder, Neroli Oil, Nila, and mineral-rich Moroccan clays.
The direct digital storefront provides ritual kits along with price cuts on bundles.
The business provides free package delivery on orders exceeding ₹499.