Launch · Commerce & Consumer Brands
Mivi enters Indian smartphone market with Mivi One 5G
By Startup Enthusiast ·
- Date
- Company
- Mivi
- What it does
- Consumer technology and audio brand
- Kind
- Launch
- Based in
- Hyderabad
- Founded
- 2015
What they do
Mivi is a Hyderabad-based homegrown consumer technology brand that manufactures and sells wireless audio products including earbuds, soundbars, and speakers
What happened
The company entered the smartphone segment with its first handset, Mivi One 5G, featuring a Snapdragon 4 Gen 2 processor and 6000mAh battery
Why it matters
The device starts at an effective price of Rs 11,999 on Flipkart during Big Billion Days, with sales starting October 8
The details
- Mivi entered the Indian smartphone category with the launch of its inaugural device, the Mivi One 5G.
- The smartphone runs on a 4nm Qualcomm Snapdragon 4 Gen 2 processor and features a 6000mAh battery.
- Standard retail pricing begins at Rs 14,999 for the base variant with 4GB RAM and 128GB storage.
- Early buyers can purchase the base handset at a discounted price of Rs 11,999 during Flipkart Big Billion Days.
- The handset features a 6.745-inch display with a 90Hz refresh rate and a 50MP primary camera.
- Mivi introduced its Care+ program, offering warranty management and access to over 500 service centers.
- Sales for the smartphone commence on October 8, 2026 exclusively on Flipkart.
The bigger picture
- Entering the smartphone segment expands Mivi beyond its traditional focus on wireless audio accessories.
- The move targets budget-conscious consumers seeking affordable 5G devices in the under-Rs 15,000 price bracket.
- Partnerships with Flipkart and Reliance Jio provide immediate online reach and ecosystem subscription bundles.
About the business
- The company manufactures and sells true wireless earbuds under the DuoPods and SuperPods brand names.
- Products incorporate features such as Active Noise Cancellation, AI call noise reduction, and custom audio drivers.
What happens next
- Mivi plans to build a broader portfolio of devices within the smartphone category.
Founders
- Viswanadh Kandula, Co-Founder
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